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Senior Marketing Director

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $180,000 - $200,000
Senior Marketing Director Job Description">

About the Role

The Senior Marketing Director is responsible for leading and driving the marketing team to develop and implement the annual marketing plan directly contributing to revenue growth targets. This role will identify, plan, develop and implement marketing projects and initiatives to align with strategic business priorities and work directly with Sales, Commercial, Product and the Customer Success team to support their efforts to achieve revenue growth targets.

This role is also responsible for the translation of market, customer and competitive intelligence into actionable, measurable marketing plans across the mix that aim to drive revenue, deliver agreed return on investment and provide metrics of such performance.

Key Responsibilities
  • Lead and direct the marketing team to meet and exceed goals of the marketing plan by ensuring appropriate structures, systems, competencies and values are developed.
  • Develop and support the team to achieve business excellence, build a culture of innovation, collaboration, customer focus and passion for winning.
  • Model high degrees of integrity and trust to always uphold company and leadership values throughout the organisation with higher management, team members and peers
  • Create the strategic and Integrated Marketing Communications plan, align resources and budget accordingly and have obtained various stakeholder endorsement to the plan in the development of this plan
  • Partner with commercial teams to deliver Marketing messages that are high-quality, powerful, accurate, and up-to-date reflections of the product roadmap and vision; produce internally and externally-facing materials that are infused with benefit driven messaging for each product
  • Deliver timely reporting and analysis of campaign results to key stakeholders
  • Oversee the development and implementation of the annual segment marketing plans, ensuring alignment with corporate strategy
  • Accountable for product and services billings and revenue targets
  • Manage ANZ marketing budget, setting the spend priorities, and measuring overall results against plans
Requirements
  • 8+ years marketing, business development, strategic marketing and/or management consulting experience
  • 3+ years leadership and people management experience
  • Demonstrated ability of building high performing teams, strong change management background and flexing skills
  • Track record of delivering successful campaigns
  • Proven experience running print and digital marketing campaigns
  • Strong understanding of user needs and history of effectively addressing them
  • Industry knowledge in medical, health, pharma desired
  • Self-motivated, results-oriented with willingness to contribute to team success
  • Customer centric in purpose and action

Benefits

  • Discounted Health plan rate and Optical Assistance
  • Life assurance and income protection
  • Option to buy additional Annual Leave days
  • Employee Assistance Program
  • Flexible working arrangements
  • Benefits for you and your family
  • Access to learning and development resources