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Asia Marketing Communications Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeStrategist Full time $80,000 - $110,000
Marketing Communication Strategist for Asia

This role focuses on planning, developing, and executing integrated marketing strategies to promote brand awareness, drive lead generation, and enhance customer engagement across the Asian market.

Main Responsibilities:
  • Design and implement customized marketing plans tailored to key Asian markets (e.g., Southeast Asia, Greater China, India, Japan, Korea, Taiwan).
  • Localize global campaigns and content to ensure cultural relevance and alignment with local markets.
  • Manage a range of digital and traditional marketing channels (e.g., email marketing, social media, PR, events).
  • Collaborate with product, sales, and country marketing teams to create impactful product messaging.
  • Coordinate media relations, press releases, and influencer engagement to maximize exposure.
  • Maintain a deep understanding of Asian markets, cultures, and consumer behavior to inform marketing decisions.

The ideal candidate will have a strong background in marketing communications, preferably in a regional/APAC role, and excellent written and verbal communication skills in English. Knowledge of Malay and Mandarin is beneficial.