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Marketing Director Opportunity
2 weeks ago
We are seeking an experienced marketing leader to drive growth and lead our marketing initiatives in the ANZ region. This pivotal role will be responsible for developing and executing a comprehensive B2B and B2C marketing strategy, ensuring alignment between Provider and Consumer marketing efforts, and building on our internal reputation as a pioneer in consumer-centric marketing.
About the Role:
This senior leadership position reports to the Vice President, Global Consumer Marketing, and is accountable for driving business outcomes through solid business relationships, exceptional leadership skills, and proven excellence in partnering with commercial teams.
Main Responsibilities:
- Develop and execute the ANZ health consumer marketing strategy, clearly linking budget and resource deployment to business impact
- Design and execute comprehensive multi-channel consumer marketing campaigns for the ANZ market, setting clear channel KPIs and building our knowledge database for future marketing initiatives
- Partner closely with colleagues in Provider Marketing, Brand, Communications, and delivery functions to bring a comprehensive approach to key initiatives such as product launches, brand campaigns, consumer- or provider-led efforts
- Lift overall awareness and lead generation for ANZ through targeted marketing efforts
- Evaluate marketing effectiveness and report at regular intervals on performance and learnings
About You:
To succeed in this role, you will have a minimum of 8 years of marketing experience, with at least 3 years in a leadership role. You will possess a strong business acumen, analytical skills to assess market opportunities and ROI, excellent communication and interpersonal skills, and the ability to work in a fast-paced and dynamic environment.
Benefits:
Joining our organization offers a challenging, supportive, and inspiring workplace culture driven by excellence. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thriving on innovative ideas generated.
