Head of Brand Visuals Director

4 weeks ago


Sydney, New South Wales, Australia UMENCO Full time
Brand Story

UMENCO is a renowned Australian fashion brand that has established itself as a leader in the industry. Its designs are characterized by luxury, fashion-forward thinking, and a perfect balance between contemporary design intelligence and timeless construction.

Role Overview

We are seeking an experienced and visionary Head of Brand Visuals to join our team. The successful candidate will be responsible for shaping the visual identity of our brand and driving its creative direction across multiple channels.

Key Responsibilities
  1. Conceptualize and communicate the brand's identity in a cohesive and thoughtful manner.
  2. Work closely with the Creative Director, Head of Marketing, and PR & Content Team to drive brand strategy and establish the brand's visual language.
  3. Lead the development of brand books, creative guidelines, and collateral.
  4. Collaborate with design teams to identify relevant creative direction, visual trends, and align aesthetics.
  5. Oversee the delivery of ecommerce, campaign, and content photoshoots from research and concept stage to post-production.
  6. Provide input and guidance on set design, model selection, styling, gifting, and event aesthetics for Fashion Week.
Requirements

The ideal candidate will have a strong background in visual branding, creative direction, and team leadership. They will be able to think strategically, communicate effectively, and drive creative excellence.



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