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Customer Experience Specialist

1 week ago

Melbourne, Victoria, Australia Tbwa ChiatDay Inc Full time

Tbwa Chiat/Day Inc is looking for a Customer Experience Specialist to join their team in Melbourne. As a key member of the CRM team, you will play a vital role in enhancing the user experience and stages of the player lifecycle.

Responsibilities include:

  1. Coordinating communication and content to maximize growth and customer retention.
  2. Developing optimal plans for campaign delivery, including creating action plans and strategies where appropriate.
  3. Enhancing player lifetime value and reducing churn through relevant CRM strategy.
  4. Collaborating with the content and marketing teams to identify offers to promote and when.
  5. Researching and sourcing relevant content to communicate with our player base.
  6. Monitoring and analyzing results of email/SMS campaigns, including completing weekly/monthly KPI reports.

You will have a strong understanding of retention marketing principles and be able to work effectively with colleagues across departments. A keen eye for detail and excellent written and verbal communication skills are essential.

We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a passionate team player with a passion for digital communications, we encourage you to apply.