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Digital Marketing Specialist

3 weeks ago

Perth, Western Australia beBeeDigitalMarketing Full time $90,000 - $105,000

Our company is looking for a professional to join our team as a Digital Marketing Specialist.

About the Role:

The successful candidate will be responsible for increasing brand visibility, engagement and sales across digital channels.

This includes developing creative campaigns, handling social media engagement, and the relaunch and maintenance of our website.

You will make a difference in your role by keeping our portfolio of brands at the forefront of customers' minds from ensuring our products and brand are visible in digital channels.

Key Responsibilities:
  • Develop, execute, and optimize digital marketing campaigns aligned with our annual marketing calendar across our portfolio of brands.
  • Lead social media content planning, creation, scheduling, and engagement.
  • Develop content strategies tailored to the required audience, incorporating both organic and campaign-specific content to maximize engagement and reach.
  • Work with internal and external resources to create visually compelling, brand-aligned content (e.g., graphics, videos, blog posts) for use across social media, websites, and other digital channels.
  • Oversee the relaunch of our website, ensuring a seamless user experience and alignment with brand standards.
  • Own and manage our presence on retail online marketplaces, ensuring product listings are optimized and aligned with e-commerce goals.
Requirements:

To be successful in this role, you will need:

  • Tertiary qualification or higher in Media, Marketing or Design.
  • Proven experience in a similar role.
  • Experience with Adobe suite, Wordpress, Meta Business Manager and TikTok Business Manager.
What We Offer:

We offer a great culture, 5 weeks annual leave, employee rewards program, various health and wellbeing discounts and an employee assistance program.

At our company, we recognize that our differences are our strength. We encourage applications from Aboriginal and Torres Strait Islander people, women, the LGBTI+ community, mature workers, people with disabilities and people from different cultural backgrounds.