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Marketing Coordinator

2 months ago

Sydney, New South Wales, Australia UMENCO Full time
Marketing Coordinator Role Overview

UMENCO is seeking a skilled Marketing Coordinator to join their team in Sydney. As a key member of the marketing department, you will be responsible for overseeing and updating the Marketing Calendar to ensure seamless execution of weekly media launches.

The successful candidate will be deeply involved in creating and executing multifaceted marketing campaigns for product launches and brand initiatives, working collaboratively with the Marketing Manager, Social Media Coordinator, and Ecommerce teams to develop targeted campaigns.

Key responsibilities include:

  • Crafting engaging content for the website, social media platforms, and blogs
  • Staying ahead of trends to guide marketing strategies
  • Developing and optimizing email and SMS campaigns for the Australian and US markets
  • Managing the strategy and execution of campaigns through Klaviyo
  • Ensuring a consistent brand message across all channels
  • Coordinating with the Ecommerce, social media, and marketing teams to maintain a unified approach

In the domain of paid media, the Marketing Coordinator will plan and execute advertising campaigns in coordination with the Marketing Manager, ensuring consistency across all paid media channels, such as Facebook, META, and Google.

The role demands a proactive approach to meeting deadlines and providing insights to influence marketing strategies. Qualifications for this role include a proven marketing experience, exceptional writing skills, strong analytical abilities, and expertise in CRM, SMS, and paid advertising campaigns.