Marketing Coordinator

3 weeks ago

Sydney, New South Wales, Australia Informa PLC Full time
Job Summary

An exciting opportunity has arisen to join Informa PLC's innovative marketing team as the Marketing Coordinator, supporting the Senior Marketing Manager and broader marketing team in the delivery and implementation of marketing activity, including marketing campaign execution, digital and content coordination, and design support.

Key Responsibilities:
  • Provide administrative support to the Senior Marketing Manager and broader marketing team, including delivering meeting minutes, completing research requests, creating design assets, brainstorming new ideas, assisting with PR initiatives, coordinating invoices, credit card reconciliations, and maintaining advertising trackers and cost trackers.
  • Assist with executing multi-channel marketing programs and campaigns to promote Informa PLC's products and services, as well as those of our partners and sponsors, including developing lead gen forms/surveys, coordinating databases, deploying and executing marketing activities, assisting with email marketing, regular reporting, ROI tracking, internal comms, etc.
  • Maintain online and offline marketing databases through general maintenance of data.
  • Assist with the rollout of content marketing strategies, including uploading content in systems, scheduling the distribution, and/or managing relationships with stakeholders.
  • Conduct research and report on marketing activities to analyze market trends and the competitor landscape, review customer behaviors, track and analyze internal campaign and/or sponsor ROI, explore paid and/or contra marketing opportunities, track customer feedback, etc.
  • Edit marketing material and coordinate with relevant stakeholders.
  • Manage and maintain marketing software, including marketing automation software (Eloqua) and social media management tools, to drive marcomms plans and enhance customer experience, ensuring best practice guides are adhered to.
  • Assist with driving and communicating sales-qualified leads to the sales department, share behavior metrics (click-through reports), booth utilization reports, inbound lead updates, etc.Qualifications:
    • Bachelor's degree or tertiary-level qualification in Marketing, Communications, or similar (or equivalent experience).
    • Demonstrable experience in similar roles.
    • Strong written, communication, and listening skills.
    • Accuracy and attention to detail.
    • Analytical skills.
    • Strong organizational skills.
    • Experience with marketing automation software or other email marketing tools, social media management tools, CRMs, and Google Analytics.
    • Understanding of target audiences and consumer behaviors.
    • Familiarity with a variety of marketing concepts, best practices, and procedures.
    Additional Information:

Please submit your CV and a cover letter stating why you are applying for this role, and your relevant interests, skills, and experience.

We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Here's some of what you can expect when you join us.

Our benefits include:

  • Annual salary AUD 65,000 - 70,000.
  • Hybrid/Remote working (1 day per week in Sydney CBD office).
  • Support to create an optimal work-from-home environment.
  • Part of the world's largest B2B Events company - access to L&D, career progression, additional certifications, etc.
  • Employee Share scheme options.
  • Birthday day off and 4 Annual Volunteering Days.
  • Generous Paid Parental Leave.
  • Healthy Lifestyle Subsidy (a contribution towards gym/yoga/sports classes and memberships).
  • Vibrant Social Calendar.
  • Work from anywhere* up to 4 weeks per year, we know how precious time is with your family and friends.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job.

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