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Digital Performance Marketing Specialist

2 months ago


North Sydney Council, Australia Big Wave Digital Full time
About the Role

We are seeking a highly analytical and entrepreneurial Senior Digital Performance Marketing Specialist to join our team at Big Wave Digital. As a key member of our digital marketing team, you will be responsible for developing and executing search engine marketing (SEM) strategies across multiple regions, with a strong emphasis on data analysis and performance optimization.

Key Responsibilities
  • SEM Strategy & Execution: Develop and implement SEM strategies for the UK and US markets, while overseeing agency-managed campaigns in Australia. Your role will be hands-on, focusing on data-driven decision-making and campaign optimization.
  • Social Media Advertising: Plan and execute campaigns to enhance brand visibility and drive conversions across various social media platforms.
  • Campaign Management: Oversee digital campaigns promoting our marketplace and software-as-a-service (SaaS) offerings to both business-to-consumer (B2C) and business-to-business (B2B) audiences.
  • Analytics & Reporting: Utilize data analytics tools to analyze campaign performance, build reports, and provide actionable insights to our leadership team.
  • Collaboration & Strategy Alignment: Work closely with internal stakeholders to align on strategies and ensure cohesive direction.
Requirements
  • Bachelor's degree.
  • 5+ years of experience managing Google Ads with large budgets.
  • 2+ years of experience with social ads.
  • Experience in international markets, particularly the UK and US.
  • Background in industries such as travel, hospitality, tourism, gifting, or two-sided marketplaces.
  • Proficiency in biddable software, data feed management, and Google Analytics (GA4).
  • Strong organizational skills, problem-solving abilities, and a collaborative mindset.
  • A passion for being hands-on with tools and an aptitude for detailed data analysis.
Desirable Skills
  • Passion for SEM and digital marketing.
  • Adaptability to new platforms and tools.
  • Experience with data analytics tools, attribution modeling, tracking, and tagging.
  • Familiarity with B2B paid media marketing and SEO collaboration.
What We Offer
  • Be part of a talented, socially impactful team.
  • Focus on well-being with contributions to charitable causes.
  • Annual credit towards our classes.
  • Training budget for professional development.
  • Flexible work arrangements, including hybrid options, and a vibrant co-working space.