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North Sydney Council, Australia Bigwave Digital Full time{"title": "Senior Digital Performance Specialist", "description": "Job SummaryWe are seeking a highly analytical and creative Senior Digital Performance Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing SEM strategies across multiple regions, with a strong emphasis on data...
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Digital Performance Marketing Specialist
2 months ago
We are seeking a highly analytical and entrepreneurial Senior Digital Performance Marketing Specialist to join our team at Big Wave Digital. As a key member of our digital marketing team, you will be responsible for developing and executing search engine marketing (SEM) strategies across multiple regions, with a strong emphasis on data analysis and performance optimization.
Key Responsibilities- SEM Strategy & Execution: Develop and implement SEM strategies for the UK and US markets, while overseeing agency-managed campaigns in Australia. Your role will be hands-on, focusing on data-driven decision-making and campaign optimization.
- Social Media Advertising: Plan and execute campaigns to enhance brand visibility and drive conversions across various social media platforms.
- Campaign Management: Oversee digital campaigns promoting our marketplace and software-as-a-service (SaaS) offerings to both business-to-consumer (B2C) and business-to-business (B2B) audiences.
- Analytics & Reporting: Utilize data analytics tools to analyze campaign performance, build reports, and provide actionable insights to our leadership team.
- Collaboration & Strategy Alignment: Work closely with internal stakeholders to align on strategies and ensure cohesive direction.
- Bachelor's degree.
- 5+ years of experience managing Google Ads with large budgets.
- 2+ years of experience with social ads.
- Experience in international markets, particularly the UK and US.
- Background in industries such as travel, hospitality, tourism, gifting, or two-sided marketplaces.
- Proficiency in biddable software, data feed management, and Google Analytics (GA4).
- Strong organizational skills, problem-solving abilities, and a collaborative mindset.
- A passion for being hands-on with tools and an aptitude for detailed data analysis.
- Passion for SEM and digital marketing.
- Adaptability to new platforms and tools.
- Experience with data analytics tools, attribution modeling, tracking, and tagging.
- Familiarity with B2B paid media marketing and SEO collaboration.
- Be part of a talented, socially impactful team.
- Focus on well-being with contributions to charitable causes.
- Annual credit towards our classes.
- Training budget for professional development.
- Flexible work arrangements, including hybrid options, and a vibrant co-working space.