Public Relations Specialist

3 days ago

Melbourne, Victoria, Australia beBeeCommunications Full time $90,000 - $124,999

A compelling role for a communications expert has emerged in the hospitality sector, seeking a professional to lead brand management and drive group-wide communications.

This position offers a unique blend of strategic communications, public relations, and brand management, celebrating Australia's pub culture and ensuring impactful storytelling.

Key Responsibilities
  • Custodian of The Pass brand – growing awareness, building loyalty, and positioning it as a content hub for all things pub culture.
  • Lead group-wide communications across public relations, media, and corporate messaging.
  • Develop and manage a strategic communications calendar, ensuring consistency across all channels and audiences.
  • Manage public relations agencies to deliver coverage for venue launches, renovations, and consumer-facing initiatives.
  • Handle media enquiries, crisis communication, and executive-level responses with professionalism and speed.
  • Collaborate with the marketing and executive teams to ensure a clear, consistent, and engaging voice.
Requirements
  • Proven experience in communications, public relations, or brand management.
  • Natural storyteller with strong writing, media, and content creation skills.
  • Ability to manage multiple channels, platforms, and stakeholders with confidence.
  • Strong crisis communication skills and a strategic mindset.
  • Possession of passion for hospitality, venues, and bringing communities together.
Benefits
  • Unique opportunity to blend communications expertise with a passion for hospitality.
  • Fast-paced environment driving innovation and growth in the industry.

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