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Publishing Manager

2 months ago

Sydney, New South Wales, Australia Riot Games Full time
About the Role

Riot Games is seeking an experienced and dynamic Publishing Manager to lead our efforts in the Australia and New Zealand markets. As a key member of our team, you will be responsible for developing and implementing publishing campaigns to drive brand presence and player engagement in the region.

Key Responsibilities
  1. Publishing Management: Develop and execute strategic plans to drive brand awareness and player engagement in Australia and New Zealand, including influencer management, social media moderation, and community engagement.
  2. Market Analysis: Conduct thorough market analysis to identify trends, opportunities, and competitive landscape in the region.
  3. Team Leadership: Lead cross-functional teams to execute publishing initiatives, aligning with global, regional, and local strategies.
  4. Reporting and Analysis: Prepare and present regular reports on publishing activities, community engagement, and partnership outcomes to senior management.
Strategic Relationship Management
  1. Partner Development: Build and nurture strong relationships with local first-party console platform partners to drive business growth and opportunities.
  2. Partnership Identification: Identify and assess opportunities from third-party partnerships and activations to enhance Riot Games' presence and influence in the region.
  3. Event Management: Manage working relationships with agencies, vendors, and strategic partnerships to execute event logistics, sponsorships, and community tournaments, ensuring successful execution and brand alignment.
  4. Industry Engagement: Drive initiatives to enhance Riot Games' presence and influence within the local gaming industry.
Social Media, Community, and Influencer Management
  1. Community Engagement: Craft and execute strategies to bolster Riot Games' brand and community engagement in Australia and New Zealand.
  2. Influencer Management: Identify, onboard, and manage relationships with key influencers and content creators in the region.
  3. Social Media Management: Oversee social media channels, ensuring effective moderation and fostering a positive, engaging community environment.
  4. Community Development: Develop and implement community engagement strategies that resonate with players in Australia and New Zealand.
  5. Player Feedback: Monitor and analyze player feedback and community trends to inform content and engagement strategies.
  6. Community Culture: Foster a vibrant and inclusive community culture that aligns with Riot Games' values and mission.
Requirements
  1. Education: Bachelor's degree in Marketing, Communications, or a related field.
  2. Communication Skills: Excellent communication and interpersonal skills, with the ability to manage relationships with diverse stakeholders.
  3. Organizational Skills: Highly organized, proactive, and able to manage multiple projects simultaneously.
  4. Experience: Proven experience in social media, community, and influencer management.
  5. Gaming Knowledge: Passion for gaming and a deep understanding of the gaming community in Australia and New Zealand.
Desired Qualifications
  1. Event Experience: Experience working with third-party event organizers and console platform companies is a plus.
  2. Social Media Tools: Proficiency in social media management tools and analytics platforms.
  3. Local Knowledge: Familiarity with local Esports and gaming communities.