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Senior Digital Experience Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigital Full time $90,000 - $120,000
**Job Title:** Digital Experience Lead-Search and Shelf

At a leading consumer goods company, we are seeking an accomplished Digital Experience Lead to spearhead superior brand experiences across our portfolio of powerhouse brands on various retailer e-commerce platforms.

This role involves leading the discoverability strategy to deliver optimal digital consumer experiences. You will maximize our digital shelf presence through optimized product content to enhance the shopper experience, as well as lead the search strategy (paid + organic) to drive visibility and increase conversion.

You will work closely with cross-functional teams, including Customer Development, Brand Marketing, Digital Hub partners, and external customers.

The ideal candidate will have a strong commercial understanding of retailers & the retail environment, digital media/retail media, and a background with experience managing the digital shelf and paid search.

You will oversee the development of the digital shelf to drive brand experience and conversion, and lead reporting to share insights within the wider business.

  1. Lead the wider digital shelf strategy to drive e-commerce growth and superior brand experience, working with cross-functional teams and customers.
  2. Lead overall retailer search strategy, supported by agency, managing budgets and bids, optimizing account configuration, keyword targeting and reporting/insights.
  3. Oversee the development of best-in-class A+ Content and Product Detail Page (PDP) management, including Above-the-Fold (ATF) and Below-the-Fold content, for all key retailer websites and internal platforms to maximize conversion and brand storytelling.
  4. Identify optimisation opportunities across the digital shelf to ensure high visibility, discoverability, and purchase intent on retailer platforms, collaborating closely with Brand Marketing and Customer Development teams.