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2 weeks ago
Content Leadership Role
">We are seeking an experienced professional to create and deliver a thought leadership strategy that positions the organization as the authority on workplace culture.
">About The Opportunity
">This is a unique chance to lead and inspire content excellence across a diverse region. As a key member of our team, you will shape the strategic direction of our regional content and bring it to life through high-impact written and video assets that inspire, educate, and generate measurable demand.
">Your Key Responsibilities
">Develop and own the regional thought leadership content strategy, aligned with business priorities. Map content to buyer journey stages (TOFU, MOFU, BOFU) to support both brand building and pipeline growth. Collaborate with market-specific stakeholders to adapt content for local relevance while maintaining a consistent regional voice. Create, edit, and repurpose a mix of long-form and short-form content, including thought leadership articles, blog posts, case studies, research reports, and infographics.
">Requirements
">Proven experience in B2B content marketing, ideally in a regional or multi-market context. Strong writing, editing, and storytelling skills across multiple formats and platforms. Demonstrated knowledge of using Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO) techniques to structure and optimise content to drive performance. Proficiency with content and analytics tools, including SEMrush, HubSpot, Google Analytics, and Canva.
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