Marketing Strategist
2 weeks ago
The Account Manager will serve as the primary point of contact for local advertising support, managing all retailer advertising inquiries and reviewing retail advertising communications.
This role involves ensuring compliance across all communications, including digital and social media platforms, and overseeing marketing assets to provide strategic guidance while maintaining brand integrity and regulatory adherence.
The successful candidate will work closely with our national client and dealer partners to achieve strategic goals, leveraging their expertise in digital marketing and social media compliance.
Key Responsibilities:
- Support dealers with advertising queries and provide strategic guidance on marketing initiatives.
- Review all retail and product advertising communications to ensure alignment with brand standards and compliance guidelines.
- Monitor dealer social media platforms for compliance, brand consistency, and engagement opportunities.
- Assist clients with all dealer meeting deliverables, including presentations, videos, training materials, and marketing strategy reviews.
- Manage Ad Builder assets and Dealer Kits, ensuring dealers have access to high-quality, approved marketing materials.
- Support national client in preparation for bi-annual compliance audits, ensuring advertising and marketing activities meet regulatory standards.
- Draft dealer bulletins and marketing communications to provide updates on policies, promotions, and advertising best practices.
- Oversee asset management, ensuring timely distribution and utilization of advertising materials for large launches or ad-hoc creative.
- Field requests from dealers; assets, sizes, formats and individual dealer requirements at times.
- Support and manage the brand approvals team with daily requests and ongoing brand approvals training.
- Reporting: Monthly reporting on dealer asset use, queries and creative across the retail network.
Requirements:
- Strong understanding of digital marketing and social media compliance.
- Detail-oriented mindset to review advertising materials for compliance.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Prior experience in dealer advertising, retail marketing, brand management or advertising agency account management.
- Proficiency in advertising and asset management tools, including Ad Builder platforms.
- A culture that values creativity, collaboration, and innovation.
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including online learning programs via Marcel Classes.
- A culture of open feedback and support to reach your goals through Career Conversations program.
- A committed Diversity, Equality and Inclusion strategy driven through Viva Women, Égalité, enABLE and Embrace programs.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
- Access to counsellors, psychologists and professionals through Sonder – an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
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