Digital Strategy Director – Retail Experience

2 weeks ago

Melbourne, Victoria, Australia News Corp Australia Full time

About the Role

We are seeking an experienced Digital Strategy Director to join our Client Growth & Experience team. As a key member of our retail client management team, you will play a pivotal role in driving business success by developing bespoke experiences and market-ready opportunities that leverage News Corp's vast array of brands, products, and editorial initiatives.

This internal role will work cross-functionally with sales, strategy, editorial, product development, and marketing teams to craft tailored, data-driven strategies that align with the unique objectives of our retail clients.

Key Responsibilities:

  • Lead the creation of innovative and tailored strategies for retail clients, utilising News Corp's diverse assets across print, digital, and editorial.
  • Work closely with editorial, strategy, sales, product, and marketing teams to ensure cohesive and integrated client experiences that deliver client outcomes and align with overall NCA business goals.
  • Evolving and developing digital products to meet the needs of our retail client base, this involves internal stakeholder collaboration with Client products, external vendors and sales to ultimately deliver a feasible product and solution for our clients with an exceptional experience.
  • Building strong relationships with internal stakeholders to deeply understand client needs and objectives, ensuring custom solutions exceed expectations.
  • Crafting compelling end-to-end narratives around media plans that clearly communicate retail clients' strategy, objectives, and expected outcomes.
  • Staying informed on the latest industry trends, particularly in retail and digital media, and integrating this knowledge into client strategies, network planning, and partnerships.
  • Collaborating with the Client Strategy Manager to ensure all projects stay aligned with broader strategic objectives while addressing client challenges through creative thinking and innovative solutions.
  • Providing insights and feedback to refine strategy and insights processes, ensuring they are aligned with both client needs and broader business goals.

About You

To succeed in this role, you will need:

  • 5+ years in planning, strategy, or client management roles, preferably within media, retail, or related industries.
  • Proven ability to develop and implement strategic plans that drive business growth and enhance client relationships.
  • Experience working closely with sales, marketing, strategy, and editorial teams to drive business results.
  • Experience with data analysis tools and techniques for evaluating campaign performance and optimising media plans such as Nielsen, Adobe, and Roy Morgan.
  • Developing a deep understanding of the retail industry and how media, editorial, and advertising can support retail client growth.
  • Excellent interpersonal and presentation skills, with the ability to articulate complex strategies to diverse internal stakeholders.

Benefits

We offer a competitive salary package of approximately $120,000 - $180,000 per annum, plus additional benefits including:

  • Access to publications and products from across the News Corp family.
  • Health & wellbeing advice, support, and facilities for healthy minds and bodies.
  • A range of leave options to support your personal needs and moments that matter in life.
  • Development opportunities and recognition.
  • Financial wellbeing support.
  • Exclusive offers across a range of products and services.
  • An opportunity to make a difference to our communities.

About Us

We are proud to be Australia's most impactful media group, committed to informing, advocating, and inspiring all Australians for a better Australia. With over 150 brands across news, sport, and lifestyle, backed by a team of more than 5,000 dedicated people across the country, we are trusted by over 17 million Australians a month to provide the information and inspiration they seek.

Join us in shaping the future of Australian media and take control of your career with a leading media company.

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