Brand Strategy Director

5 days ago

City of Whitehorse, Australia Dental Boutique Full time

Dental Boutique is a forward-thinking company that transforms smiles and lives through exceptional service and cutting-edge technology. We are committed to being Australia's leading cosmetic dental practice, known for excellence in patient care, innovation, and an inspiring workplace.

We are seeking a Brand Strategy Director to join our marketing team and help shape the future of our expanding brand portfolio. As a key member of our team, you will lead the development and execution of innovative brand campaigns, focusing on digital marketing, content strategy, and brand excellence.

About the Role:
  • Lead the development, execution, and launch of brand campaigns across digital and traditional channels.
  • Develop and execute digital-first marketing campaigns to drive brand awareness and customer engagement.
  • Collaborate with sales, marketing, and enquiry teams to ensure effective campaign execution.
Key Responsibilities:
  • Oversee digital marketing strategies (SEO, SEM, EDMs, SMS, social media, and influencer marketing) to enhance brand visibility and engagement.
  • Ensure high-quality, engaging content is produced across multiple digital touchpoints.
  • Use digital analytics tools to track, analyze, and optimize campaign performance.
  • Conduct post-campaign evaluations to assess effectiveness, ROI, and areas for improvement.

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