Dermatology and Ophthalmology Brand Strategist

5 days ago

Sydney, New South Wales, Australia beBeeStrategy Full time $90,000 - $130,000

Brand Development Manager Opportunity

This role is ideal for marketing professionals with experience in HCP engagement, product launches, and regulatory compliance.

We are working with a growing healthcare company that is making significant strides in dermatology and ophthalmology, with exciting future potential in oncology.

The successful candidate will have autonomy to make a big impact while being part of a collaborative team. They will be responsible for owning the brand strategy and execution for their portfolio, as well as strengthening HCP engagement through targeted projects.

  • Brand Strategy Development: Develop comprehensive brand strategies to drive growth and awareness of the dermatology and ophthalmology portfolio.
  • Market Analysis: Conduct market analysis to identify key opportunities and challenges, gathering customer insights, monitoring competitor activities, and staying current with emerging trends.
  • Cross-Functional Collaboration: Work closely with medical affairs, regulatory, market access, and sales teams to ensure alignment on positioning, messaging, and go-to-market activities.
  • KOL Engagement: Cultivate strong relationships with key opinion leaders (KOLs) and healthcare providers to build brand credibility and advocacy.
  • Product Launches: Lead and manage product launches from demand planning through to tactical execution and market penetration.
  • Brand Communications: Develop and implement digital and print campaigns to effectively communicate the brand message to healthcare professionals and patients.
  • Education: Oversee the creation of educational content and programs for HCPs and patients.
  • Sales Support: Provide training and tools to the sales team.
  • Compliance: Adhere to all relevant regulatory requirements.

Requirements

  • Minimum 3 years in brand management within Australian pharma/biotech, ideally with dermatology and/or ophthalmology experience.
  • Proven success in product launches and lifecycle management.
  • Strong analytical, strategic thinking, and project management skills.
  • Excellent communication skills—able to distil complex scientific information into clear, compelling messaging.
  • Experience collaborating in cross-functional teams and engaging with KOLs.
  • Knowledge of regulatory processes and promotional standards.

What We Offer

  • A growing business where you'll have the autonomy to make a big impact.
  • Work across fast-moving portfolios in high-demand therapeutic areas, with oncology on the horizon.
  • A collaborative culture that values curiosity and initiative.
  • A flexible work arrangement.

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