Social Media Strategist

2 days ago

Melbourne, Victoria, Australia beBeeManager Full time $100,000 - $130,000
Job Description\

The role of Social Media Manager involves leading the strategy and execution of organic social channels, paid influencer partnerships for brand moments, and partnering with paid media teams to drive further engagement and reach.

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As a key member of the Brand team, you will work cross-functionally to drive integration, focus, and cultural impact. Your primary responsibilities include developing an audience-led social media strategy for AUSNZ, bringing global and regional strategies to life through locally relevant social execution, and responsibly allocating social media budget.

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Additionally, you will be the social media subject matter expert for the market, consulting cross-functional teams on best practices and how to bring initiatives to life through social. You will also develop creative briefs and deliverables for campaigns and always-on content, guiding the development of assets with agency and cross-functional partners.

Required Skills & Qualifications\
  • 8+ years of working in social media, ideally for a premium global brand\
  • A genuine interest in movement and community – particularly running and training cultures – and how these show up on social media\
  • Deep understanding of the digital landscape in AUSNZ, including creator culture, social trends, culture-first media channels, and social platforms\
  • Expertise in writing and managing creative briefs that inspire agency and creative teams, and deliver against brand and business objectives\
  • Skilled in interpreting performance data and translating insights into action\
  • Experience managing budgets, with a proven ability to allocate spend effectively to support business and brand objectives\
  • Ability to work across time zones and within a matrixed structure, partnering with global and regional teams\
  • Excellent communication and project management skills
Benefits\

We care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love.

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In addition to competitive base pay and a team-based bonus program, we offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top-up program, and personal and professional development programs.

Others\

At lululemon, we are committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com . In your email, please include the position title, the location of the position, and the nature of your request.

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