Strategic Marketing Leader

4 days ago

Sydney, New South Wales, Australia Partale Full time
About Partale
Partale is a leader in secure communications solutions, seeking a talented individual to drive our marketing efforts. As Chief Marketing Officer, you will play a pivotal role in shaping our brand, driving growth, and solidifying our position as an industry leader.

Job Description
The Chief Marketing Officer will be responsible for developing and executing a comprehensive marketing strategy that aligns with our growth objectives and enhances our market presence. This includes defining and leading the brand strategy to enhance brand recognition and market differentiation, collaborating with the executive team to align marketing initiatives with overall company goals and objectives, and overseeing lead generation, nurturing, and conversion strategies to drive customer acquisition and retention.

Main Responsibilities
- Develop and implement a cohesive marketing strategy that supports business objectives
- Define and lead the brand strategy to enhance brand recognition and market differentiation
- Collaborate with the executive team to align marketing initiatives with overall company goals and objectives
- Oversee lead generation, nurturing, and conversion strategies to drive customer acquisition and retention
- Build and execute a digital marketing strategy, encompassing SEO, SEM, content marketing, email, and social media

Requirements
To succeed in this role, you will need to have a proven track record of developing and executing successful marketing strategies that drive growth and brand equity. You should have demonstrated experience with digital marketing, demand generation, and product marketing in a tech or communications context. Additionally, you should possess strong analytical skills with a data-driven approach to decision-making, exceptional leadership, communication, and interpersonal skills with experience managing cross-functional teams.

Your Experience
You should have at least 10 years of experience in marketing, with at least 5 years in a senior leadership role, preferably in a B2B or technology-driven industry. A Bachelor's degree in marketing, Business, Communications, or related field; MBA or other advanced degree is preferred.

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