Drive Brand Awareness and Growth as a Marketing Campaign Specialist

3 days ago

Brisbane, Queensland, Australia beBeeBrand Full time $90,000 - $110,000
Marketing Campaign Specialist

We're seeking a skilled Marketing Campaign Specialist to drive brand awareness, generate quality leads, and support sales growth.

As a key member of our marketing team, you will be responsible for delivering engaging content across various channels, managing multi-channel campaigns from concept to delivery, and working closely with Sales to align marketing activity with business goals.

You will collaborate with creative and media partners to strengthen brand authority and improve visibility, participate in the development of the annual Marketing Strategy, and have ownership of its execution.

Additionally, you will track and report on marketing activity, using insights to drive optimisation and ROI.

  1. Develop and execute effective marketing campaigns to drive brand awareness and lead generation.
  2. Manage content creation and distribution across blogs, case studies, social media, and the website.
  3. Collaborate with Sales to ensure marketing activity is aligned with business goals.
  4. Work with creative and media partners to enhance brand authority and visibility.
  5. Contribute to the development of the annual Marketing Strategy and take ownership of its execution.
  6. Monitor and report on marketing performance, leveraging insights to inform optimisation and ROI improvement.

Requirements:

  • Proven experience in marketing campaign management and execution.
  • Excellent content creation and distribution skills.
  • Able to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Ability to track and report on marketing performance.

Benefits:

  • Opportunity to work in a dynamic and collaborative environment.
  • Clear progression pathways and professional development opportunities.
  • Coaching and mentoring to support career growth.

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