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Brand and Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia Swinburne University of Technology Full time
About the Company

Swinburne University of Technology is a world-class institution, driving social and economic impacts through science, technology, and innovation.

Job Overview

This role requires strong collaboration with senior internal and external stakeholders to manage strategic partnerships and vendor relationships, ensuring best practice business solutions. You will stay updated with market trends, identify opportunities for system and service improvements, and analyse data to inform decision-making and innovation.

Key Responsibilities
  • Develop and execute brand and marketing strategies to enhance reputation and drive student demand, focusing on international students (both in Australia and offshore), vocational education and training (VET), and research.
  • Oversight of brand management, project management, creative development, and end-to-end marketing activities.
  • Leadership of performance reporting to measure marketing effectiveness.
  • Mentoring a professional marketing team while fostering a culture of development, feedback, and succession planning.
Requirements
  • Demonstrated experience working in a senior marketing role – achieving successful outcomes – for a large and complex organisation.
  • Experience in planning, managing, and delivering marketing activities across numerous disciplines, segments, channels and markets.
  • Experience in leading end-to-end marketing outcomes within scope, time, and budget.
  • Proven ability to lead a successful and highly-motivated team to deliver high-quality outputs to tight deadlines and within budget.