Digital Wealth Strategist

11 hours ago

Melbourne, Victoria, Australia beBeeProductMarketingManager Full time $90,000 - $120,000
Job Description

Syfe is a digital wealth platform empowering individuals to build their wealth for a better future. Managing well over US $10 billion in assets, the platform caters to different wealth needs of individuals with diversified portfolios, cash management solutions and brokerage. Syfe has operations in Singapore, Hong Kong and Australia, and is approaching half a million users.

The role will be focused on product marketing to drive business outcomes. Sitting at the intersection of product, marketing, and the SelfWealth community, the role will drive engagement and adoption among existing and prospective investors in Australia. This is a hands-on marketing role for a creative, customer-focused marketer who can turn complex financial ideas into clear, engaging, and actionable content. You don't need to be an investment strategist. Your superpower is helping everyday investors understand how our product works and why it matters, in plain language.

Key Responsibilities
  • Lead go-to-market planning for new products and features across the platform.
  • Define launch objectives, success metrics, and execution plans in collaboration with product, marketing, and acquisition teams.

We're looking for a seasoned marketing professional who can help us refine our product value proposition and messaging frameworks that differentiate us in the market.

Positioning and Messaging
  • Translate product capabilities into clear, compelling positioning and messaging that resonates with everyday investors.
  • Develop and maintain product value propositions and messaging frameworks that differentiate us in the market.
  • Act as the

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