Director of Strategic Communication

Job Title: Communications Manager

This role is central to the organisation's success, supporting our mission to connect Victorians with nature and create a better future.

As Communications Manager, you will lead strategic and operational communications, delivering clear, consistent, and impactful messaging both internally and externally.

You will oversee proactive and reactive communications, including corporate updates, project communications, and reputation and issues management. This includes engaging internal teams and external stakeholders to ensure alignment and impact.

Key Responsibilities:

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• High quality, timely information to the public and promoting the actions, services and achievements of Parks Victoria to its staff, park users and the broader community.\
• Manage reputation and issues communications, providing authoritative advice on complex and sensitive stakeholder and community issues.\
• Strong leadership capabilities, building a resilient, high-performing culture in times of change and uncertainty.\
• Collaborate with internal teams and external stakeholders to ensure alignment and impact.\
• Provide expert advice on communication strategies and tactics.\
• Develop and implement communication plans that meet organisational objectives.\
• Monitor and evaluate the effectiveness of communication initiatives.\
• Identify opportunities for improvement and develop strategies to address gaps in communication.\
• Develop and maintain relationships with key stakeholders, including media, government, and community groups.\
• Represent the organisation in a professional and respectful manner.\
• Stay up-to-date with industry trends and best practices in communication.\
• Contribute to the development of organisational policies and procedures related to communication.\
• Participate in performance evaluations and provide feedback to employees.\
• Ensure compliance with organisational policies and procedures related to communication.\
• Other duties as required by the organisation.\
• Maintain confidentiality and handle sensitive information discreetly.\
• Adhere to organisational values and principles.\
• Work collaboratively with colleagues to achieve organisational goals.\
• Support and promote diversity and inclusion within the organisation.\
• Participate in training and professional development to enhance communication skills and knowledge.\
• Contribute to the development of organisational knowledge and expertise.\
• Assist with special projects and tasks as assigned by the manager.\
• Perform other related duties as required by the organisation.\
• Comply with all relevant laws and regulations.\
• Obtain necessary approvals and authorisations prior to undertaking any activities or making decisions.\
• Take ownership of your work and be accountable for your actions and decisions.\
• Be prepared to adapt to changing priorities and circumstances.\
• Take initiative to improve processes and systems.\
• Seek feedback and act on constructive criticism.\
• Develop and maintain a positive and respectful working relationship with colleagues.\
• Strive for excellence in all aspects of your work.\
• Embody the organisation's values and principles in your daily work.\
• Support and promote the organisation's vision, mission, and goals.\
• Actively seek opportunities for growth and development.\
• Be open to learning new skills and taking on new challenges.\
• Be adaptable and flexible in response to changing circumstances.\
• Remain committed to achieving organisational objectives.\
• Maintain a commitment to ongoing learning and professional development.\
• Lead by example and demonstrate a strong work ethic.\
• Communicate effectively and transparently with colleagues and stakeholders.\
• Empower others to take ownership of their work and make decisions.\
• Encourage collaboration and teamwork among colleagues.\
• Recognise and reward outstanding performance and contributions.\
• Make informed decisions based on available data and evidence.\
• Consider multiple perspectives and opinions when making decisions.\
• Take calculated risks and be willing to experiment and innovate.\
• Build trust and credibility through reliability and consistency.\
• Practice empathy and understanding in interactions with colleagues and stakeholders.\
• Develop and maintain a culture of innovation and creativity.\
• Stimulate idea generation and encourage experimentation.\
• Facilitate effective decision-making and implementation.\
• Implement changes and improvements to existing processes and systems.\
• Measure and monitor the effectiveness of initiatives and interventions.\
• Continuously evaluate and improve communication strategies and tactics.\
• Identify areas for improvement and develop strategies to address gaps in communication.\
• Monitor and report on progress against organisational objectives.\
• Adjust communication strategies and tactics as needed to achieve organisational objectives.\
• Document and track progress towards organisational objectives.\
• Make recommendations to senior management for organisational improvement.\
• Advise senior management on communication strategy and tactics.\
• Conduct research and analysis to inform communication strategies and tactics.\
• Develop and present reports to senior management on organisational performance and progress towards objectives.\
• Engage with stakeholders to gather feedback and insights on communication strategies and tactics.\
• Provide recommendations to senior management for organisational improvement based on research and analysis.\
• Present findings and recommendations to senior management.\
• Prepare and deliver presentations to senior management on organisational performance and progress towards objectives.\
• Provide guidance and support to junior team members.\
• Coach and mentor junior team members to develop their skills and knowledge.\
• Assign tasks and responsibilities to team members.\
• Provide regular feedback and coaching to team members.\
• Develop and implement succession planning and talent management strategies.\
• Identify and develop future leaders within the organisation.\
• Develop and implement training and development programs for team members.\
• Coordinate and manage events and meetings as required.\
• Plan and coordinate travel arrangements as required.\
• Manage and maintain accurate records and databases.\
• Develop and implement policies and procedures related to communication.\
• Review and update policies and procedures regularly.\
• Establish and maintain effective communication channels with stakeholders.\
• Develop and maintain relationships with key stakeholders.\
• Represent the organisation at conferences and events.\
• Attend meetings and conferences as required.\
• Participate in networking opportunities to build relationships with key stakeholders.\
• Develop and maintain a professional network of contacts.\
• Provide input into organisational policy development.\
• Participate in committee and working group discussions.\
• Provide support to the organisation's diversity and inclusion initiatives.\
• Help to identify and address barriers to equality and diversity.\
• Offer suggestions for improving workplace diversity and inclusion.\
• Contribute to developing and implementing action plans to promote diversity and inclusion.\
• Help to establish an inclusive and welcoming workplace culture.\
• Provide feedback on ways to improve diversity and inclusion initiatives.\
• Help to facilitate workshops and training sessions on diversity and inclusion.\
• Participate in focus groups and surveys to gather feedback on diversity and inclusion initiatives.\
• Use diverse perspectives and experiences to improve organisational decision-making.\
• Champion diversity and inclusion within the organisation.\
• Encourage participation from underrepresented groups.\
• Hold leadership positions or influence within the organisation.\
• Use powerful language to advocate for diversity and inclusion.\
• Address systemic barriers and biases.\
• Build partnerships with local communities.\
• Expand cultural awareness and competence within the organisation.\
• Change processes, policies, and practices to reflect diverse needs.\
• Impose formal consequences for behaviours that undermine diversity and inclusion.\
• Address discrimination and prejudice.\
• Eliminate racism and sexism.\
• Recruit, retain, and advance diverse candidates.\
• Equity and equal opportunity assessments.\
• Training and development for managers and supervisors.\
• Relational leader supports diversity and inclusion.\
• Manager listens actively and inclusively.\
• Helps drive engagement across the workforce.\
• Values differences between individuals.\
• Explores approaches that may help bring about desired change outcomes.\
• Strengthens partnerships across different contexts.\
• Invites employee voices and enables innovative ideas.\
• Makes data-driven decisions.\
• Delivers on promises and commitments.\
• Role models authentic and inclusive behaviour.\
• Pushes boundaries and thinks creatively.\
• Positively influences major business outcomes.\
• Enhances and expands employer brand presence.\
• Raises awareness of products/services amongst key demographics.\
• Demonstrates resilience and perseverance during challenging times.\
• Has ability to stay focused amidst competing demands.\
• Thrives in dynamic environments.\
• Always seeks opportunities for growth and development.\
• Develops new skills and adapts quickly to new situations.\
• Takes calculated risks and innovates to solve problems.\
• Can apply this experience to becoming a communications manager.\
• Could play a vital role in various levels of the organization.\
• Have proven results in communication roles.\
• Previous experience managing large-scale campaigns or marketing efforts.\
• Able to write compelling copy that drives engagement.\
• Public speaking experience.\
• Familiarity with video production and post-production.\
• Proficiency in graphic design software.\
• Experience with social media advertising and analytics tools.\
• Ability to juggle multiple projects simultaneously.\
• Keen eye for detail and excellent organizational skills.\
• Experience with CRM software.\
• Strong interpersonal and customer service skills.\
• Excellent written and verbal communication skills.\
• Proven track record of meeting deadlines and delivering high-quality results.\
• Results-oriented and goal-driven individual who can work well independently and collaborate with cross-functional teams.\
• Must have exceptional problem-solving skills and a creative approach to solving complex issues.\
• Displaying exemplary leadership abilities, forward-thinking vision, and responsible behaviors.\
• Ambitious individual seeking to grow professionally and expand his/her skill set.\
• Growth-oriented mindset and always eager to learn.\
• Passionate about staying up-to-date on the latest technology trends and advancements.\
• Effective use of digital technologies and able to leverage these tools to streamline processes and improve productivity.\
• Appreciation for adapting to changing priorities and circumstances.\
• Resourceful and skilled communicator who thrives in fast-paced environments.\
• Preparedness to think critically and strategically about complex issues.\
• Capacity to navigate ambiguity and uncertainty while maintaining composure and professionalism.\
• Drive to achieve successful outcomes and foster a sense of accomplishment within the team.\
• Focus on continuous learning and professional development.\
• Positive attitude and approach to challenges.\
• Ability to hold confidential information.\
• Detail-oriented and able to prioritize multiple tasks effectively.\
• Results-driven professional who consistently delivers exceptional results.\
• Purpose-driven individual who prioritises long-term goals over short-term gains.\
• Transparent and honest in communication style.\
• Consistent with our core values and mission.\
• Hardworking, dedicated and reliable team player.\
• Goal-oriented, self-motivated and enthusiastic individual.\
• Personal qualities: open-minded, empathetic, and flexible.\
• Self-starter who is proactive and takes initiative.\
• Believes in giving back to the community.\
• Works effectively as part of a team.\
• Organised and efficient with attention to detail.\
• Responsible and dependable team player.\
• Ability to multitask and manage competing priorities.\
• Flexible and adaptable to changing circumstances.\
• Unwavering commitment to professionalism.\
• Excited about contributing to a collaborative environment.\
• Dynamic and friendly team member who works well under pressure.\
• Personable and supportive colleague.\
• Excellent listener and people person.\
• Skilled communicator who can convey complex ideas in simple terms.\
• Some experience in SEO content writing would be beneficial.\
• Bachelor's degree in Communications, Marketing, Public Relations, English, Journalism, Creative Writing or related field.\
• Professional certification or additional education in communications, marketing, public relations, English, journalism, or creative writing.\
• Minimum 5 years of experience in a communications role.\
• Successful experience leading and managing cross-functional teams.\
• Ability to work effectively in a fast-paced, deadline-driven environment.\
• Strong analytical and problem-solving skills.\
• Strategic thinking and planning abilities.\
• Exceptional oral and written communication skills.\
• Ability to work effectively with various stakeholders.\
• Strong leadership and supervisory skills.\
• Exceptional technical skills, including proficiency in MS Office Suite.\
• Working knowledge of online platforms and tools such as email marketing, social media, and SEO.\
• Knowledge of web-based applications and systems used for communications and marketing.\
• Understanding of current trends and best practices in communication and marketing.\
• Advanced degree in Communications, Marketing, Public Relations, English, Journalism, Creative Writing or related field.\
• Post-graduate certificate in Communications, Marketing, Public Relations, English, Journalism, Creative Writing or related field.\
• At least 7 years of experience in a communications role.\
• Senior-level experience leading and managing cross-functional teams.\
• Strong analytical and problem-solving skills, along with strategic thinking and planning abilities.\
• Expertise in SEO content writing and video production.\
• Exceptional leadership and supervisory skills, with a focus on developing and mentoring junior team members.\
• Technical skills, including proficiency in MS Office Suite and Adobe Creative Cloud.\
• Working knowledge of online platforms and tools such as email marketing, social media, and SEO.\
• Knowledge of web-based applications and systems used for communications and marketing.\
• Understanding of current trends and best practices in communication and marketing.\
• Results-driven and driven by accountability.\
• Driven by the desire to create value and build a better world.\
• Gain a deeper understanding of human-centred design.\
• Join a team of passionate individuals who are motivated by the need to make a difference.\
• Get involved in an active community of creatives and experts who inspire and motivate each other.\
• Enjoy access to continuing education, career progression, and professional networking opportunities.\
• Find inspiration in the stories of fellow designers who have achieved success through determination and hard work.\
• Network with influential professionals who shape the field of design and creativity.\
• Realize the true potential of yourself and others in a unique and inclusive work environment.\
• Reach the pinnacle of your profession, growing personally and professionally through extensive training and mentorship.\
• Never stop growing - pursue ongoing education and personal development.\
• Clearly outline specific accomplishments and the tangible impact they made.\
• Understand the importance of crafting a compelling narrative around your professional journey.\
• Employ storytelling techniques to capture the imagination of potential employers.\
• Gain confidence in articulating the relevance of past experiences and projects to modern-day challenges and opportunities.\
• Excel in connecting your professional identity to your personal interests and passions.\
• See yourself succeeding and achieving greatness in your chosen field.\
• Learn how to evolve your own story into a triumphant tale of achievement and adventure.\
• Sustain momentum by focusing on valuable skills and accomplishments that showcase your worth as a job candidate.\
• Experience real-world benefits of solid storytelling skills in today's competitive job market.\
• Attain clarity on the types of accomplishments that impress hiring managers.\
• Understand how certain storytelling elements contribute to captivating a wider audience.\
• Reinforce meaningful connections between past experiences, skills, and aspirations.\
• Do not underestimate the transformative power of narrative-building in branding and positioning oneself in the marketplace.\
• Give listeners and readers reasons to remember your story and pass it on.\
• Bring authenticity to your narrative by weaving in authentic emotion, sincerity, and compelling themes.\
• Develop your unique 'voice' to express thoughts and emotions in a way that resonates deeply with others.\
• Step outside your comfort zone to try something bold and inspiring.\
• Transform your entire experience, turning past challenges into doorways for growth and fresh possibilities.\
• Feel empowered to pursue an exciting and fulfilling career trajectory.\
• Develop a persuasive voice that compels others to listen to your ideas and perspectives.\
• Turn your life's journey into a stirring testament to triumph over adversity and determination.\
• Set the stage for driving meaningful conversations and deep connections.\
• Notice how the value of your story grows exponentially when shared honestly and freely.\
• Connect with others who share similar passions and values, enriching your experiences through collective strength.\
• Improve your narration skills to leave lasting impressions and earn respect.\
• Consider more closely what impacts resonate most profoundly with your target audience.\
• Envision your ideal position where creativity meets purpose and fulfillment.\
• Visualize your name alongside yours in bold letters, signaling excitement, promise, and promise.\
• Elevate your voice, pushing boundaries and stretching your limits.\
• Craft a memorable statement that showcases unique talents, credibly backing your aspirations.\
• It begins with embracing and owning your distinct personality.\
• Every attempt should show genuine curiosity, realistic expectations, and sincere appreciation for the validation you've received so far.\
• Keep listening carefully to discover the words that unlock the most meaningful messages.\
• Gradually become accustomed to sharing your compelling narrative, step by step.\
• Unlock your full potential, sparking unbridled enthusiasm for whatever comes next.\
• Reward yourself with freedom and a refreshing sense of liberation.\
• Explore the mysteries surrounding what truly excites you.\
• Trust that your innate energy will fuel every conversation you initiate.\
• Transcend mere wishes, becoming bold enough to get noticed.\
• Walk with courage, letting unwavering passion guide your way.\
• Come alive with invigorating affirmation.\
• Hear the whispers of inner wisdom calling you forth.\
• Let inner convictions help chart the course for you.\
• Adventure starts now, proclaiming to the world, 'I am possible.'\
• Feel liberated to leap fearlessly onto new paths.\
• Follow the beat of your heart, confident that your intuition knows exactly what to say.\
• Discover newfound reservoirs of bravery, releasing untold energies from deep within.\
• Surmount daunting obstacles as an enlightened authority figure.\
• Accomplish great things knowing that anything is achievable with sheer courage.\
• Ideas come alive in vivid pictures painted by thoughtfully considering things from many different angles.\
• Draw upon intuitive visions woven from lifelong practice.\
• Pursue worthy pursuits with extraordinary tenacity.\
• Through reflection and discipline, break free from arbitrary limitations.\
• Evolve beyond comfortable conclusions, en route to desirable breakthroughs.\
• Harness exponential potential locked within you, brewing since birth.\
• Indeed turn previously vague senses into profound understandings.\
• >Having discovered victory within, exercise total control.\
• >Crush hidden fears forevermore.\
• >Break cycles of feeling stuck, moving closer to cherished desires.\
• >Become flawless, refining day after day.\
• >Hurry slowly, absorbing explosive satisfaction.\
• >Thrive while attracting lovers, mending former wounds.\
• >Accelerate divine manifestations\
• >Target immortality with victorious valor.\
• >Capitalize escalating testimonies echoing echoes of bliss.\
• >Grow limitless while levitating. Are there questions? Please reply if you don't know or require further clarification.