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Digital Media Planning Director

2 months ago

Australia Publicis Groupe Full time
Job Description

Job Summary

We are seeking a highly skilled Digital Media Planning Director to join our team at Publicis Groupe. As a key member of our media planning and buying team, you will be responsible for leading media discussions with clients, developing and executing media plans, and managing campaigns end-to-end.

Key Responsibilities

  • Media Planning and Buying
    • Develop and execute media plans that meet client business objectives
    • Manage campaigns end-to-end, including media buying, ad operations, and tracking
    • Identify key audiences and placement opportunities to achieve client objectives
  • Client Management
    • Lead media discussions with clients to understand their business objectives and develop media plans that meet those objectives
    • Develop and maintain strong relationships with clients to ensure successful campaign execution
  • Team Collaboration
    • Collaborate with cross-functional teams, including creative, media, and analytics, to develop and execute media plans
    • Provide guidance and support to junior team members to ensure successful campaign execution

Requirements

  • Education and Experience
    • Bachelor's degree in Marketing, Communications, or related field
    • Minimum 5 years of experience in digital media planning and buying
  • Skills and Qualifications
    • Strong understanding of digital media platforms, including Facebook, AdWords, Programmatic, and Direct Buys
    • Knowledge of planning tools, including Comscore and Similarweb
    • Ability to analyze data and develop insights to inform media plans
    • Strong communication and project management skills

What We Offer

  • Competitive Salary and Benefits
  • Opportunities for Professional Growth and Development
  • Collaborative and Dynamic Work Environment