Ecommerce and Digital Marketing Specialist

1 week ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $90,000 - $120,000

Transform Your Career with a Digital Marketing Role

About Us
We're part of Wesfarmers Industrial & Safety, a division of Wesfarmers. Our three iconic brands - KingGee, Hard Yakka and NNT - have been in the business of delivering workwear since the late 1920's. We're the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas and sustainability practices.

About the Job
You'll join our dynamic team as we expand our digital footprint across Australian brands. In this pivotal role, you'll be at the forefront of our Ecommerce and Digital Marketing efforts—driving growth across key digital channels including social media, display, programmatic, SEO, SEM, email, and affiliate marketing.

Your Key Responsibilities:

  • Support and execute the annual digital and ecommerce marketing strategy, setting performance targets aligned with business goals
  • Lead planning and implementation of digital marketing activities across Paid Media, SEO, SEM, EDM/CRM, and affiliate channels
  • Manage the Digital Marketing and CRM calendar, ensuring timely execution of campaigns and alignment with broader marketing initiatives
  • Coordinate external marketing efforts, including marketplaces, affiliates, and agency partnerships to maximize reach and ROI
  • Project manage B2C campaigns, overseeing content creation, asset delivery, and cross-functional collaboration with internal teams and agencies
  • Utilize data and analytics to identify performance improvement opportunities and produce regular reports on campaign effectiveness
  • Drive organic social media strategy for Hard Yakka and KingGee, including content planning, posting, and performance tracking
  • Create and manage on-brand content for websites, social media, EDMs, and blogs, ensuring consistency and engagement

Our Ideal Candidate:

  • Has strong technical skills in digital marketing, particularly in paid media and performance marketing
  • Is proficient in Google Analytics and comfortable analyzing campaign data to inform optimisations
  • Can translate campaign data into actionable insights and clearly communicate results to stakeholders
  • Possesses strong project management and stakeholder coordination skills, with experience working across internal teams and external agencies
  • Has a creative and strategic mindset, with the ability to brief and evaluate content that drives brand engagement and conversion

What We Offer:

  • A competitive salary package and suite of benefits and perks
  • A flexible working environment, allowing for remote work
  • A tailored career development plan, plus reward and recognition programs
  • Our Wellbeing program, Thrive, with activities designed to support Financial Wellness, Celebrate Diversity, Get Physical, and maintain Healthy Minds
  • We Learn, a dedicated hub for all things learning and development

We actively work on creating a safe and inclusive environment free of discrimination. At our company, we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of

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