Digital Marketing Executive
1 week ago
We are seeking a skilled Digital Marketing Specialist to join our team at Pacific Fair Shopping Centre on a 12-month fixed-term basis.
The RoleThis unique position works collaboratively with the team to deliver creative content across multiple channels in a strategic and effective way for the centre. The role is responsible for delivering communications, publications, and digital approaches, whilst also driving asset performance through the effective delivery of sales and traffic-driving campaigns and communications.
The successful candidate will be responsible for creatively delivering a social media and content strategy for this leading Gold Coast brand and working with fashion and retail brands.
Key Responsibilities- Developing and executing a digital communications strategy across all owned, earned, and paid platforms including website, social, mobile, email, Wi-Fi, SEO/SEM, that positions the asset brand and experience above competitors and enables high levels of customer engagement and retailer support.
- Creating and delivering compelling content (in conjunction with partners) across all channels including in-centre screens, website, eDM, Facebook, Instagram, and TikTok, using data insights and digital trends analysis to identify opportunities to drive channel growth and deliver on market share targets and ROI;
- Developing tailored digital marketing communication support plans for key retailer launches and actively contributing to the delivery of the retailer onboarding and engagement strategy and assisting in the delivery of an in-centre activation schedule and in-centre experiences that support the asset strategy
- Developing a deep understanding of customer research tools i.e Quantium, NPS, and Marketshare and championing the customer in all campaigns, initiatives, and centre-based projects
- Assisting in coordinating the monthly report, identifying key risks, opportunities or wins where marketing campaigns/initiatives have driven positive changes in customer sentiment (NPS, sentiment, Marketshare etc)
- Supporting the Marketing Manager and Centre Manager to identify key centre issues and risks and developing marketing strategies and actions to combat these including assisting in the creation of retailer support programs
- Undertaking operational asset management responsibilities including all safety-related training for emergency and crisis management to ensure competency as a Duty Manager and participating in the late-night, weekend, and Christmas extended trade Duty Manager roster as required.
You will be a Marketing professional with a strong understanding of market segmentation in the FMCG, leisure, or retail industry and experience in CRM systems, CMS, Social channels, Google Analytics, eDM, and mobile marketing. Your sound digital and social capabilities will drive the content strategies across these channels, maximise database acquisition and connect with offline experiences.
You will need ability to prioritise tasks, develop timelines and deliver initiatives on time and within budget combined with excellent written and verbal communication skills. This is a varied role would suit a creative thinker with the ability to interpret consumer research and digital analytics and assist in developing these into strategies, campaigns and actions and then critically assess, measure and report on the results.
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