Leading Brand Manager

2 days ago

Sydney, New South Wales, Australia beBeeBrand Full time
Senior Brand Manager Role

We are looking for a seasoned Brand Manager to lead and grow our Oral Nutrition Supplement portfolio. As the Lead, you will be accountable for achieving commercial objectives and executing marketing initiatives across Australia and New Zealand.

Key Responsibilities:
  • Develop and Execute Annual Brand Plans: Lead the development and execution of annual brand plans, including multi-channel engagement campaigns for both healthcare professionals and patients across Australia and New Zealand.
  • Brand Positioning and Insights: Utilize in-depth knowledge of brand positioning and insights to execute brand plans, including multi-channel engagement campaigns.
  • Digital Transformation and Collaboration: Spearhead digital transformation, collaborate on ATL/BTL initiatives, and evaluate marketing impact for continuous improvement.
  • Brand Strategy Development: Develop robust brand strategies based on consumer insights, observations, and commercial performance to drive growth in the Adult Health Care Nutrition space.
  • Marketing Calendar Execution: Take ownership of the execution of the marketing calendar, including campaign brief development, creative & media plan evaluation, & continuous optimisation.
  • Project Leadership: Lead projects related to NPD and the innovation pipeline.
  • Performance Tracking: Conduct monthly performance tracking for the brand to identify key drivers for the business.
Requirements:
  • A minimum of 3 years of marketing experience, preferably at Brand Manager level.
  • Experience working within the FMCG, consumer or healthcare industry, preferably with Pharmacy channel experience.
  • Bachelor's degree in either Marketing or Business.
  • Experience in project management of marketing activations & new product development.
  • Excellent communication skills with the ability to manage & influence internal & external stakeholders.
About Us

We are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

What We Offer
  • A high-performing, collaborative team culture.
  • Thank Danone it's Friday 3pm finishes every Friday.
  • Diverse and inclusive work environment.
  • Personalised learning opportunities to set you up for success.
  • Competitive Total Reward package including health insurance, gender-neutral paid parental leave, Employee Share Subscription Plan after 12 months of service, and Performance related incentives and annual reviews.

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