
Marketing Campaign Strategist
2 days ago
Lifecycle marketing specialists design and implement personalized campaigns that engage customers at every stage of their journey.
- Develop and execute lifecycle journeys in marketing automation platforms.
- Create targeted email and SMS campaigns to drive customer engagement.
- Apply data-driven insights and A/B testing to optimize campaign performance.
- Collaborate with cross-functional teams to deliver exceptional customer experiences.
- Utilize AI tools to streamline campaign builds and troubleshoot efficiently.
- Maintain accurate campaign documentation and metrics reporting.
This role requires a collaborative, detail-oriented and problem-solving mindset, with experience in CRM, lifecycle marketing or marketing automation.
Requirements- At least 3 years of experience in CRM, lifecycle marketing or marketing automation.
- Hands-on experience with marketing automation platforms (e.g. Salesforce Marketing Cloud).
- Strong skills in HTML/CSS for responsive email templates.
- Experience in delivering enterprise-scale campaigns.
- Familiarity with project management tools (e.g. Jira, Confluence).
- A dynamic and supportive work culture.
- A flexible working arrangement designed to support work-life balance.
- A comprehensive wellbeing program offering support for physical, mental and financial wellbeing.
- Generous paid parental leave policies.
- A holistic approach to employee wellbeing and development.
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