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Digital Merchandise Strategist

2 weeks ago

Melbourne, Victoria, Australia YETI Canada Limited Full time

About YETI Canada Limited

At YETI, we design products that last for generations, get you outside, and keep you there longer. We're passionate about creating exceptional experiences for our customers, and we're looking for a talented Digital Merchandise Strategist to join our team.

The successful candidate will have a proven track record of driving revenue growth through effective merchandising, promotions, and other digital strategies. You will be responsible for managing all platform day-to-day operations and maintenance, including products, content, and merchandising.

Your Key Responsibilities:

  • Develop and implement digital strategies that align to YETI's business objectives and maximize online sales and brand visibility.
  • Collaborate with cross-functional teams to ensure content, copywriting, and visuals are impactful.
  • Analyze data to understand customer behaviors and preferences, optimizing online assortment for improved performance and strategies to enhance the online experience for customers.
  • Define and enhance online product assortments to meet customer demands and business objectives, collaborating with planning to develop and execute online category strategies and lifecycle management plans.

Requirements:

  • At least 6 years' experience in an e-commerce role within the retail industry or at an agency.
  • Sound experience using e-commerce platforms such as Shopify, Magento, or similar.
  • Demonstrated experience in customer journey analytics, customer segmentation, personalization, and targeting.