Marketing Technology Strategist

1 week ago

Sydney, New South Wales, Australia beBeeTechnology Full time $90,000 - $120,000
Marketing Technology Expertise

We are seeking a skilled professional to enhance our marketing technology capabilities.

The ideal candidate will have experience in digital tagging and implementation, as well as a deep understanding of web analytics and conversion optimisation tools.

Key Responsibilities:

  • Develop a strategy to optimise the marketing technology stack in partnership with external agencies and vendors.
  • Regularly evaluate the current marketing technology stack to ensure data and functionality are optimal.
  • Ensure test and learn programs are implemented across all activities with clear, measurable results.
  • Perform troubleshooting to identify root causes of data discrepancies and develop plans to resolve them.

Required Skills:

  • Experience in digital tagging and implementation (e.g. Google Tag Manager).
  • Experience with digital marketing technology solutions (e.g. Google 360 Stack, GA360).
  • Deep understanding of web analytics and ability to provide insights that lead to action.
  • Excellent communication skills.

This is an exciting opportunity for someone who is passionate about staying up-to-date with the latest marketing technologies and has a strong focus on delivering high-quality results.

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