Visual Identity Specialist

7 days ago

Melbourne, Victoria, Australia beBeeDesigner Full time $85,000 - $95,000
Design Lead Role

This is a unique opportunity for a senior graphic designer to shape the visual identity of two established brands and drive design from concept through to execution.

The role involves designing across every touchpoint, from emails and web assets to packaging, manuals, signage, and large-scale campaigns. You will be responsible for creating launch suites for new products and campaigns that resonate with modern parents.

You will also support photo and video shoots that fuel our campaigns and collaborate closely with our social and content creators to keep everything sharp, on-brand, and engaging.

This is a chance to leave your mark on thriving brands and work on high-impact campaigns. You will have the support of a mid-weight designer, video editor, and a social/content team.

Key Responsibilities:
  • Develop and implement brand guidelines to ensure consistency across all touchpoints.
  • Design visually appealing and effective communication materials, including emails, web assets, packaging, and more.
  • Lead and mentor junior designers and collaborate with cross-functional teams to achieve business objectives.
Requirements:
  • 5+ years' experience as a senior graphic designer in eCommerce, retail, or consumer goods.
  • Strong digital-first design skills across web, social, and email.
  • Deep knowledge of print design and production (packaging, signage, manuals).
  • Adobe Creative Suite mastery (Photoshop, Illustrator, InDesign).
  • A portfolio showcasing balance between creativity and brand consistency.
  • Ability to self-manage projects, prioritize tasks, and deliver results under tight deadlines.
Bonus Points:
  • Video editing skills (Premiere Pro/After Effects), shoot planning/art direction, or UX/UI experience (Figma).

Why This Opportunity?

  • Visible impact: Your designs will have a direct influence on customer experience and brand perception.
  • Growth and learning: Join a fast-growing Australian business where no two days are the same.
  • Culture and flexibility: Collaborative, creative, and family-friendly environment with hybrid working options.
  • Real connection: Design products and campaigns that improve lives of Australian parents.
The Details:
  • Full-time, hybrid role.
  • 12-month parental leave cover, with potential for permanency.

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