Senior Customer Retention Specialist

6 days ago


Melbourne, Victoria, Australia Pedestrian Group Full time

About Our Mission

Pedestrian Group is dedicated to making movement, mindfulness, and meals feel good for everybody. We believe in advocating for positive health journeys worldwide.

We're a subscription-based, content-focused business with a strong emphasis on community engagement. This role requires empathy with our audience to fuel their happiness and drive business impact.

Our team thrives in a collaborative environment, tackling new challenges daily. We're committed to delivering growth through strategic customer lifecycle management.

Job Description

We're seeking a Senior CRM Manager who is passionate about health and wellness to lead our customer retention and engagement efforts.

The successful candidate will be responsible for developing and executing lifecycle marketing strategies, building comprehensive email and push marketing programs, and managing large-scale website transformations.

Key Responsibilities:

  • Develop and execute the lifecycle marketing strategy to increase engagement and retention of our community
  • Build and manage email and push marketing programs, including triggered and promotional campaigns
  • Manage large-scale website transformation projects with integration into product and automation tools
  • Analyse user behaviour and develop insights to improve the customer journey and increase retention

Required Skills

To be successful in this role, you must have:

  • Strong experience in lifecycle marketing (approx 5+ years), with a demonstrated track record of driving customer retention and revenue growth
  • Experience working in a marketing function within a subscription-based company
  • Proficiency in CRM systems (Braze a plus), and analytics tools
  • Strong analytical skills with the ability to derive actionable insights from data

Benefits

We offer a range of benefits, including:

  • A hybrid working environment
  • A strong learning and development program
  • Free Kic subscriptions for you and your friends and family


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