Brand Marketing Specialist

3 days ago


Sydney, New South Wales, Australia beBeeMarketing Full time $95,000 - $125,000
Job Title: Brand Marketing SpecialistWe are seeking a highly skilled and innovative Brand Marketing Specialist to lead the development and implementation of PR and communications strategies that enhance our brand presence in local and international markets. This pivotal role requires a talented individual who can create groundbreaking campaigns, build relationships with key stakeholders, and drive business growth.About the Role:
  • Coordinate promotional activities with third-party suppliers to support senior management
  • Assist hotel managers in leveraging key events to maximize exposure
  • Develop promotions in line with the PR strategy, working closely with the Director of Marketing & Brand Director
  • Manage relationships with Tourism Agencies and daily media relations
  • Collate and evaluate media coverage for monthly reports
  • Manage photography assets and creation of marketing collateral
  • Monitor market trends and competitors' activities to identify opportunities
  • Maintain professional relationships with representatives from competitor hotels and other organizations
Requirements:
  • Able to manage multiple projects concurrently with high accuracy and quality
  • Experience in developing creative and agency briefs
  • Strong organizational, time, and project management skills
  • Excellent copywriting skills for advertising and content output
  • Proficient in social media, web, and digital marketing
  • Proven track record in executing multi-channel campaigns
  • Ability to build relationships with senior management
  • High level of resilience and ability to take on challenges


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