Senior Digital Marketing Expert

2 weeks ago

Sydney, New South Wales, Australia beBeeSpecialist Full time $110,266 - $122,058
Key Role in Digital Government Transformation

This role plays a crucial part in the transformation of digital government communications. As an SEO and Personalisation Specialist, you will contribute to strategy, execution, and uplift of search and personalisation capabilities.

About the Team

The team responsible for central digital channels of the NSW Government leads the transformation of the government's digital presence by delivering inclusive, consistent, and customer-centric experiences.

Your Responsibilities
  • Deliver innovative, customer-centric SEO and personalisation initiatives through hands-on execution across nsw.gov.au, supporting measurable improvements in customer experience and discovery.
  • Contribute to the optimisation of site search on nsw.gov.au, including ongoing monitoring, reporting, and performance improvements.
  • Support the development and deployment of personalisation and recommendation strategies using Adobe Target and GA4, including campaign setup, segmentation, testing, and reporting.
  • Prepare in-depth analysis and insights from tools such as Google Analytics 4, Search Console, SEMrush, Adobe Target, and internal search analytics using dashboards built in Google Data Studio (Looker Studio) to inform decision-making and drive continuous improvement.
  • Collaborate with internal stakeholders, agency partners, content editors, product managers, and technical teams to support SEO, internal search, and personalisation goals.
Required Skills and Qualifications
  • 3+ years of experience in SEO for large-scale websites (government, enterprise, or e-commerce), with strong understanding of technical SEO, keyword research, structured data (schema), redirects, and web analytics.
  • Experience working with internal site search and/or AI-powered search tools.
  • Experience delivering or supporting personalisation or experimentation activities using tools like Adobe Target and GA4.
  • Experience building or using Google Data Studio (Looker Studio) dashboards to present insights clearly to stakeholders and support data-driven decisions.
Benefits and Opportunities

This role offers opportunities to work on cutting-edge projects, collaborate with cross-functional teams, and develop skills in digital marketing and personalisation.

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