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Social Media Strategist with Expertise in WeChat and Little Red Book

2 weeks ago

Melbourne, Victoria, Australia Social Garden Full time

Social Garden is an award-winning performance marketing agency that specializes in markets centered around big life decisions. We enable companies to scale their digital marketing capability overnight, and our business is oriented around cost-effectively delivering sales for our customers.

We're looking for a Social Media Strategist with Expertise in WeChat and Little Red Book to join our Melbourne-based team on a freelance/contract basis. This role requires a deep understanding of platform nuances and best practices, as well as cultural knowledge of the Chinese student experience in Australia.

As a key member of our team, you'll be responsible for creating and executing a monthly social media posting plan, collaborating with diverse teams, and developing relationships with Key Opinion Leaders (KOLs) and ambassadors.

Requirements:
  1. Expertise in Chinese Social Media Platforms: Proven experience managing campaigns on WeChat and Little Red Book, with a deep understanding of platform nuances and best practices.
  2. Cultural Knowledge: In-depth understanding of the Chinese student experience in Australia and how to create culturally resonant content.
  3. Language Skills: Native-level fluency in written and spoken Mandarin is essential; English proficiency is also required.
  4. Analytical Skills: Familiarity with social media reporting tools to track and report performance metrics.