Digital Media Director

2 weeks ago

Melbourne, Victoria, Australia RMIT University Full time

About the Opportunity: We are seeking a Digital Media Director to join our team and lead our digital media efforts. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing plans that drive business growth and engagement.

Your Key Responsibilities:

  • Develop and execute comprehensive marketing plans that drive business growth and engagement.

  • Lead a high-performing team of 10 professionals across multiple markets, fostering an environment where innovation and learning thrive.

  • Cultivate strong relationships with social coordinators, audience squads, and media partners to ensure seamless collaboration and maximize marketing impact.

  • Manage marketing budgets wisely, leveraging data-driven insights from Adobe Analytics to inform strategic decisions.

Requirements:

  • 10+ years of experience in marketing with a focus on digital media, technology, and data.

  • Proven track record of leading and developing high-performing teams across multiple markets.

  • Strong financial acumen, with expertise in P&L management and revenue forecasting.

  • Deep understanding of buying, planning, and measuring results for both ATL and digital media channels.

  • Strong knowledge of the martech and adtech landscape, with experience using Adobe tools (Analytics, CDP, Audience Manager, Launch, Ad Cloud, Social Search & Commerce).

  • Familiarity with international media channels such as Baidu, WeChat, Weibo, Little Red Book, Douyin, and WeCom is highly regarded.

  • Expert ability to apply structured thinking and analysis to deliver business insight and strategy, with highly developed diagnostic, analytical, and conceptual skills.

About RMIT University:

RMIT University is a global leader in education and research, with a strong commitment to innovation and excellence. Our marketing team is dedicated to delivering amazing experiences for all audiences through contemporary ways of working, with a team of 300+ professionals based across Australia, Vietnam, India, and several other hubs.

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