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Director of Paid Media Innovation
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The role of Head of Performance Marketing involves spearheading the evolution of our paid media offerings, encompassing paid search and social media initiatives. This entails fostering a culture of continuous improvement, innovation, and accountability within the team.
Key Responsibilities:- Lead a high-performing team of performance marketing specialists to drive strategic growth, leveraging data-driven insights and industry trends.
- Nurture key relationships with digital platform partners to stay ahead of market developments and optimize campaign outcomes.
- Develop and implement scalable processes for seamless campaign launches, ongoing optimization, and transparent reporting.
- Design and execute impactful campaigns aligned with client objectives and agency growth strategies.
- Promote operational excellence across projects, ensuring seamless collaboration and effective resource allocation.
- Proven leadership experience in managing high-performing teams in performance marketing environments.
- A strong ability to develop and maintain partnerships with digital platform providers.
- Expertise in designing and implementing scalable processes for campaign management.
- A forward-thinking and commercially savvy approach to performance marketing.
