Chief Marketing and Global Expansion Officer
5 days ago
Company Overview
Australian eCommerce business, founded in 2009, seeking a seasoned Growth Marketing Leader to drive global expansion and growth. With a strong focus on customer experience and community engagement, the company has achieved impressive results, including 50% year-over-year growth and wholesale and retail customers across 30+ countries.
The Role
- Develop and execute global growth marketing and sales strategies to enter new markets and territories.
- Lead the sales function and drive lead generation programs and strategies to acquire new wholesale customers and enhance the customer journey.
- Create an authentic Community Engagement strategy that builds brand affinity, advocacy, and trust with pilates and yoga studios and owners.
- Drive product marketing and promotions, leveraging data and insights to deliver sales growth and be close to numbers.
Key Responsibilities
- Align Sales and Brand strategies to continue growing core markets in Australia and New Zealand.
- Accelerate growth in new markets and territories, defining and building a brand and raising awareness.
- Develop partnerships, affiliates, and Account Based sales and marketing activities for key accounts.
- Intimate knowledge of driving sales and being super close to numbers to deliver on this role.
What You Bring to The Role
A proven Growth Marketing Leader with eCommerce and Retail/FMCG experience, looking to take a local brand and expand globally. Commercial and T-shaped, with deep experience in brand strategy, growth marketing, customer acquisition and retention, and thinking creatively to create a movement and a following of the brand.
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