Head of Digital Growth

2 days ago

Gold Coast, Queensland, Australia beBeeEcommerce Full time $120,000 - $180,000

Immerse yourself in a dynamic environment where you'll drive customer acquisition and revenue growth through Ecommerce and digital channels. As a seasoned professional, you will be responsible for managing multiple digital initiatives and overseeing the performance of campaigns, creative, CRM, and product launches across global markets.

This role has proven success in business management and marketing of Ecommerce sites, planning of and implementing paid media strategy, digital agency management, execution of performance KPIs, and ensures close alignment between campaigns, creative, CRM, and product launches across our global markets focused on sharing stories that drives desired growth and inspires people.

Key Responsibilities:

  • Update Ecommerce site with latest marketing, campaigns and content to drive engagement and growth.
  • Brief and collaborate on content for high Ecommerce performance and thoughtful brand building.
  • Develop and manage global paid media strategy across Meta, Google, FB, Tiktok and Pinterest.
  • Own performance budgets, KPIs (ROAS, CAC, COS), and pacing across channels and regions.
  • Oversee the performance marketing content strategy and calendar, ensuring alignment with business objectives and brands directions.
  • Plan, execute and optimise full-funnel media campaigns to generate awareness, capture lead acquisition and improve conversion online and in store.
  • Act as our primary contact for digital agency and partners. Lead campaign briefing, media planning, and reviews.
  • Collaborate with creative teams to develop compelling, engaging content and high converting landing pages. Oversee testing cadence for ad creative, landing pages, and audience segments.
  • Collaborate with Ecommerce, CRM, and brand teams to ensure consistent messaging and campaign timing.
  • Set up and manage internal Ecommerce and Performance marketing dashboards. Work with performance team to actionable insights and reports.

Your Background:

  • 8+ years in performance and digital marketing preferably in Ecommerce or lifestyle product brands.
  • 3+ years of managing partnering agencies and media budgets.
  • Balance a creative and analytical mindset. Strong ability to translate insights into strategic direction and clear creative brief writing and stakeholder management.
  • 3+ years experience and comfort in delivering performance analytics. Examples Meta ads, Attribution, GA4.
  • Data-driven and comfortable working with GA4, Meta Ads, TikTok, Google Ads, Looker Studio.
  • Naturally organised and motivated by progress, efficiency, and clear outcomes.
  • A passion for people, nature, travel and exploration.

We Offer:

  • A dynamic and fast-paced work environment.
  • The opportunity to work with a talented team of professionals.
  • A competitive salary and benefits package.
  • The chance to make a real impact on the company's growth and success.

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