Sydney-Based Legal Marketing Strategist

5 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Job Overview

We are partnering with a leading law firm to find an experienced Marketing and Communications Manager for a 6-month contract in Sydney.

This is a pivotal role for an accomplished legal marketing professional who can elevate the firm's profile in the market, deliver impactful campaigns, and leverage strong media connections, ideally with legal journalists.

Key Responsibilities:
  • Lead and execute high-impact marketing campaigns and communications (internal & external) to enhance brand awareness and promote key team members' profiles.
  • Collaborate with stakeholders to produce engaging content—such as blogs, thought leadership articles, podcasts, case studies, announcements, and digital media.
  • Design and deliver a range of marketing materials, resources, and videos aligned to the firm's strategy and brand.
  • Ensure consistency across all branding and corporate identity materials.
  • Manage the firm's website and social media platforms, ensuring regular, high-quality updates.
  • Oversee sponsorships, memberships, and merchandise to ensure alignment with marketing objectives.
  • Maintain a detailed marketing and events calendar to coordinate initiatives across the business.
  • Conduct regular market analysis to identify trends and opportunities.
  • Partner with the Events Coordinator on client and staff events, including guest lists, vendor management, and post-event reporting.
  • Contribute creative ideas for new events that enhance client engagement and brand positioning.
About You
  • Proven marketing and communications experience within a law firm is essential.
  • Strong campaign management skills and a track record of delivering measurable results.
  • Excellent content creation skills with the ability to adapt tone and style for different audiences.
  • Existing network of media contacts, ideally within the legal sector.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Available to commence immediately and based in Sydney.
Seniority Level
  • Mid-Senior level
Employment Type
  • Contract
Job Function
  • Public Relations
Industries
  • Professional Services, Law Practice, and Legal Services

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