
Digital Transformation Specialist
2 days ago
Digital Optimisation and Personalisation Manager
As a leading expert in digital optimisation, you will play a pivotal role in driving innovation within our organisation.
The Digital Communications team is at the forefront of shaping our brand and driving growth across multiple channels. We are seeking a skilled manager to lead our Conversion Rate Optimisation (CRO) and UX teams.
You will be responsible for guiding the development and implementation of A/B testing, personalisation initiatives, and other optimisation techniques across our digital marketing channels.
- Lead and mentor the CRO and UX teams, fostering a culture of innovation and continuous improvement.
- Guide the development and implementation of data-driven strategies to optimise customer journeys and increase conversion rates.
- Manage and prioritise multiple projects using agile methodologies.
- Champion a mobile-first approach, ensuring digital content is engaging, accessible, and optimised for all devices.
You will develop strong relationships with key stakeholders, communicating team progress and achievements effectively.
- Stay abreast of evolving digital trends and technologies, leading through change and driving organisational growth.
- Develop and implement targeted solutions to improve customer experiences, increasing engagement and conversion rates.
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