Marketing Coordinator

6 days ago


central coast, Australia Australian Reptile Park Full time

Job Opportunity at the Australian Reptile Park

We are seeking a highly motivated and proactive Tourism Marketing Specialist to join our dynamic team at the Australian Reptile Park. This is an exciting opportunity to work in a fast-paced tourism environment and contribute to our mission of providing a unique and engaging experience for our visitors.

Key Responsibilities:

  • Work closely with Senior Management to develop and implement effective marketing strategies to improve the Australian Reptile Park tourism product.
  • Create and execute end-to-end campaigns across both traditional and digital marketing channels to promote the park's attractions and events.
  • Develop and maintain regular reports to the Marketing Manager on marketing strategies, results, and visitation from various markets.
  • Conduct market research and visitor surveys to gather insights and implement improvements to the park's marketing efforts.
  • Update and maintain the park's website and online booking system to ensure accurate and up-to-date information.
  • Write and distribute press releases and other communications to prospective and existing customers.
  • Attend industry and networking events to stay up-to-date on the latest marketing trends and best practices.
  • Liaise and coordinate logistical details for internal and external events, including promotional events and media.
  • Assist in the production of video content as required.

Requirements:

  • 3-5 years of relevant experience in a similar role.
  • Tertiary qualification in marketing, communications, content production, or graphic design is desired.
  • Highly experienced in digital marketing, including SEO, SEM campaigns, Google Ads, EDMs, and paid META campaigns.
  • Highly experienced in implementing traditional marketing, including television commercials, radio, indoor and outdoor display, and collateral distribution.
  • Highly experienced in public relations, press release distribution, and liaising with media and influencers.
  • High level of experience in reporting, data analysis, and applying learnings to future campaigns.
  • Strong computer skills within the office suite.
  • Skilled in updating websites using WordPress (or similar platforms).

What We Offer:

  • Be part of a rapidly growing business with interesting work and projects.
  • Access to a professional development budget to help further your career.

Our Values:

  • Trust
  • Unity
  • Leadership
  • Integrity
  • Passion


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