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Digital Marketing Manager
2 months ago
About the Business:
Our client is a leading exhibition management company in Australia, delivering a range of industry-specific events across the country. With a strong focus on client engagement, they represent some of the best services and clients in the industry.
About the Role:
You will be the lead for designing, implementing, and executing digital marketing campaigns to boost the brand, promote events, and highlight services across multiple marketing channels. Your key responsibilities will include:
- Developing and implementing all digital marketing strategies;
- Designing, building, and maintaining a social media presence;
- Analysing and reporting on campaign performance key metrics;
- Planning and executing A/B and multivariate tests;
- Liaising with agencies and vendor partners;
- Developing and delivering annual and project-based marketing strategies, including budget allocation;
- Creating and monitoring EDM strategies;
- Managing campaigns from planning to execution, ensuring delivery and optimal performance;
- Assisting the General Manager with projects.
About You:
To be successful in this role, you will have a strong grasp of current marketing trends and strategies and be able to implement integrated digital marketing campaigns from concept to execution. You will possess a relevant tertiary qualification in marketing or similar and experience in the AV industry is desirable. The successful candidate will also:
- Have experience in the use of a CRM and automated marketing platform;
- Possess knowledge of website analytics tools (e.g. Google Analytics, Web Trends);
- Demonstrate people leadership aptitude and creative skills.
