Content Developer
2 weeks ago
About the Role
The Marshmallow Co. is seeking a talented and passionate Content Developer to join our team and help us reach new customers and build brand awareness across our social media channels.
Key Responsibilities:
- Develop, write, and produce highly engaging short-form and long-form video content for TikTok, YouTube, and Reels, including product demonstrations, challenges, and behind-the-scenes insights.
- Film, edit, and schedule content across the various platforms.
- Build upon the existing community with our audience through creative and compelling storytelling, call-to-actions, and engaging visuals.
- Work alongside internal teams to host live streams and film content for videos, stories, etc.
- Monitor and analyse social media performance metrics to make data-driven decisions to improve our content strategy and develop new ways of growing and reaching new customers.
- Stay up-to-date with the latest trends, challenges, and viral content, using this knowledge to inform content strategies.
- Work with other creators on collabs and partnerships.
- Manage social media accounts and interactions.
About You
We are looking for an experienced Content Developer with a strong understanding of marketing strategies and a passion for creating engaging content. You should have:
- 1+ years experience in video content creation for TikTok or YouTube.
- Proficiency in video editing software.
- Strong understanding of social media platforms, algorithms, and best practices.
- Exceptional creativity, storytelling, and visual communication skills.
- Understanding of videography/photography/lighting.
- Ability to work in a fast-paced environment, meet tight deadlines, and multitask.
- Strong attention to detail.
- Excellent communication and collaboration skills.
- Proven track record of creating engaging video content on TikTok, Instagram Reels, or YouTube Shorts.
- Passionate about TikTok and YouTube, you love to have fun and stay on top of trends.
- You're comfortable both behind and in front of the camera.
- Experience in eCommerce is a bonus.
- A growth mindset.
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