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Expert Marketing Professional for Healthcare

3 weeks ago

Brisbane, Queensland, Australia beBeeBrand Full time $100,000 - $140,000
Senior Brand Manager - Healthcare Professionals

A senior brand manager plays a pivotal role in spearheading marketing initiatives targeted at healthcare professionals. The primary responsibility involves developing and executing comprehensive marketing strategies to enhance engagement, raise awareness, foster advocacy, and drive sales through practitioner channels.

Key Responsibilities:
  • Develop tailored marketing plans for health practitioners engaged in natural health solutions, focusing on strategic partnerships and alignment with industry trends.
  • Implement digital marketing strategies, including email campaigns, social media, webinars, and content marketing, to educate and engage healthcare professionals on the benefits, science, and competitive advantages of our products.
  • Collaborate with global education and creative teams to create educational materials, clinical guides, case studies, and digital content that resonate with health practitioners, fostering relationships and driving brand visibility.
  • Strategize lead generation and nurturing within the healthcare community, leveraging both traditional and digital marketing channels to identify and capture new business opportunities.
  • Work closely with events specialists to plan HCP-targeted events such as webinars, seminars, conferences, and industry trade shows, creating opportunities for networking, relationship-building, and brand awareness.
  • Stay up-to-date on the needs, trends, and challenges of healthcare professionals, ensuring marketing strategies are aligned with industry demands and business objectives.
  • Analyze campaign performance, using insights to refine strategies and improve effectiveness.
  • Coach and mentor education team members to build capability, prioritize workload, and overcome barriers to achieve team goals.

The ideal candidate will possess experience in OTC, consumer, or supplements marketing, a proven track record of successful digital marketing campaigns, and the ability to manage multiple campaigns simultaneously.