Strategic Marketing Leader for Healthcare Professionals

1 week ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000
Senior Marketing Manager (HCP)

The role of Senior Marketing Manager will focus on developing and executing marketing strategies that deepen engagement, enhance brand awareness, foster advocacy, and drive sales through healthcare professional channels.

This key appointment is responsible for spearheading marketing initiatives focused towards healthcare professionals for a leading natural medicine supplier. The role focuses on developing and executing comprehensive marketing plans tailored to health practitioners engaged in natural health solutions.

  • Key Responsibilities:
  • Develop and implement comprehensive marketing plans tailored to health practitioners engaged in natural health solutions.
  • Execute digital marketing strategies in collaboration with the digital, sales and customer marketing team including email campaigns, social media, webinars, and content marketing.
  • Collaborate with global and regional education, and creative team to create educational materials, clinical guides, case studies, and digital content that resonates with health practitioners.
  • Develop strategies for lead generation and nurturing within the healthcare community, leveraging both traditional and digital marketing channels.
  • Collaborate with event specialist to plan HCP-targeted events such as webinars, seminars, conferences, and industry trade shows to build brand visibility, foster relationships and drive awareness of Patient Connect.
  • Understand the needs, trends, and challenges of healthcare professionals, ensuring marketing strategies are aligned with industry demands and business objectives.
  • Track, analyse and report on the performance of HCP marketing campaigns, using insights to refine strategies and improve effectiveness.
  • Coach and mentor education team to build capability, prioritise workload and unblock barriers to ensure the team is successful in achieving KPIs and goals.
  • Connect and collaborate with global HCP marketing peers to share, leverage and deliver best practice and efficiencies

Requirements:

  • Degree in Marketing, Business or related discipline.
  • Mature experience within OTC, consumer or supplements marketing.
  • Experience in content creation for HCPs, particularly in supplements, nutrition, or wellness.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Understanding of healthcare professional needs, the regulatory environment, and industry trends.
  • Project management skills, with the ability to manage multiple campaigns simultaneously and deliver in budget.
  • Demonstrated ability to be lead and facilitate high performance teams.
  • Great interpersonal and communication skills that can scale to a range of different audiences.

Job Benefits:

  • Eligible to receive a Company Bonus paid once annually.
  • Heavily discounted product for yourself and family to purchase, with complimentary product available in the office.
  • Access to Employee Assistance Program for yourself and family.
  • Flexible work – work from home up to 2 days per week, free onsite parking.
  • Access to Perkbox, an employee benefits and discounts provider of major brands.

What We Offer:

A career-defining appointment with a rewarding team and company culture with relevant recognition and development opportunities.

Join a mission-driven organisation and contribute to helping people live happier, healthier lives.

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