Bringing Brands to Life

As a key member of our team, you will be responsible for bringing our brand to life across all touchpoints with consumers and retail partners globally. Your focus will be on activating the brand in a distinct, impactful, and elevated way through verbal and visual mechanics to disrupt the beauty space.

This role covers all marketing disciplines and responsibilities required in the development and execution of marketing planning, campaigns, and brand initiatives that positively impact brand health metrics and overall market share and sales internationally.

• Brand Consistency: Deliver a consistent brand look and feel, tone of voice, and ensure all content aligns with brand guidelines.
• Brand Storytelling: Share and nurture the Alpha-H brand story, celebrating its values and ethos, through content (written, verbal, visual) across all social media channels.
• Campaign Management: Collaborate with the marketing team to align content with product launches, seasonal campaigns, and sales goals.
• Content Creation: Write/edit SEO-optimised blog posts, website copy, product descriptions, email campaigns, and social media content (Instagram, TikTok, Facebook).
• Social Media Management: Oversee organic social content and strategy with a focus on Instagram and TikTok.
• Community Engagement: Oversee community management of all brand social media channels, including public commentary, direct messages, brand mentions, and brand features.
• Performance Analysis: Utilise brand metric data (traffic, search, influencer metrics, PR metrics, social metrics) to evaluate brand and product performance vs. targets, with actionable insights.

• Education: Tertiary qualifications in communications, journalism, marketing, or a related field—or currently working towards one.
• Experience: 3 to 5 years of proven experience in writing and editing content across various formats and channels (e.g., web, email, print), with a strong focus on clarity, consistency, and audience engagement.
• Industry Knowledge: Skincare or beauty industry experience preferred.
• Social Media Skills: High level of proficiency in social media channels: Facebook, Instagram, LinkedIn, TikTok etc.
• Creative Copywriting: Proven experience creating social media content, including design, video, and copy.
• Video Production: Experience producing photo and video content from end-to-end, including shooting and editing, preferred.
• Adobe Creative Suite: High level of experience with creative copywriting and using Adobe Creative Suite and video editing software.
• Time Management: Comfortable juggling multiple projects and deadlines.
• Collaboration: Ability to work collaboratively and individually in a fast-paced environment.
• Communication: Communicate openly and clearly to team members and external clients.
• Problem-Solving: Self-motivated, honest, reliable, while being able to work well under pressure.
• Organisation: Strong written and verbal communication skills.
• Priority Setting: Strong organisational skills, with the ability to prioritise multiple creative jobs.
• Creativity: Ability to solve creative problems.

• Customer Engagement: Customer engagement and education.
• Online Growth: Drive online growth for brand and online stockists (customers).
• Workplace Conduct: Adhere to human resources policies, including anti-discrimination, harassment, and victimisation policies.
• Health and Safety: Adhere to workplace health and safety policies and proactively contribute in maintaining a safe and clean work environment.
• Teamwork: Display a positive attitude and be an active member of the team.
• Professionalism: Maintain high levels of professional workplace ethics.
• Respect: Treat others with respect and dignity.
• Support: Provide support to co-workers.