Strategic Marketing Expert

4 days ago

North Geelong, Victoria, Australia Fruition Recruitment Full time

Job Overview:
A key opportunity has emerged for a dynamic Digital Marketing Lead to spearhead the marketing department and lead the strategic development and execution of brand initiatives. This role requires an experienced marketer who can champion experimentation, always looking for opportunities to test and learn, fine-tuning strategies for maximum impact.


Key Responsibilities:
- Implement exciting campaigns and flex your expertise in performance marketing whilst levelling it up, strategising, managing and optimising digital marketing efforts across multiple channels, including Meta, Google, Pinterest, YouTube, TikTok, display networks and more.
- Work closely with the Marketing Director to lead the creation, planning, testing and implementation of campaigns, setting KPIs and targets for each marketing channel, maximising return on ad spend, and increasing website conversion rates.
- Drive strong growth while ensuring customer acquisition at target costs, shaping the approach to marketing analytics and effectiveness, and bringing true marketing subject matter expertise to the analysis and interpretation of performance data.
- Take the reigns of digital optimisation, implementing SEO and SEM initiatives supporting external digital channel initiatives, developing compelling ad creatives and messaging that promotes curiosity and enticement.
- Carry out performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation, playing a crucial role in driving customer acquisition and building brand awareness on a global scale.
- Stay up-to-date with the latest paid media trends and technologies, exploring and testing new ad formats and strategies to expand digital reach and engage new audiences.


Requirements:
- Relevant qualifications in Business or Commerce or similar, or equivalent experience, with proven experience in marketing intelligence or a similar role, ideally from a digital-first retail business.
- Subject matter expert on the use of a tech, focussed on the Google marketing suite and Meta, with proven skills and delivery of exploring new and up-and-coming platforms.
- Proven track record of managing significant digital marketing budgets across multiple channels, optimising allocation for maximum impact throughout the marketing funnel.
- Experience driving aggressive growth metrics and achieving results, with an analytical mindset and exceptional data manipulation and analytics skills.
- Familiarity with other digital and traditional media planning and buying would be highly advantageous.


About Us:
Fruition Recruitment is a Geelong based, and Geelong exclusive, boutique recruitment firm that specialises in talent acquisition, executive search and talent advisory. With a reputation for providing industry leading results, Fruition works hard to provide a fresh alternative to transactional sales-driven agencies and is a business that clients love working with and candidates trust.


We Celebrate Diversity:
Having a workforce that reflects the community we serve is important to both us, and to the businesses with which we partner. Our clients want to attract and retain people of all genders, ages, religions, disability, sexual orientation, family and caring responsibilities, and cultures including people of Aboriginal and Torres Strait Islander heritage.


Contact Information:
If you are interested in a position, we encourage you to apply as we celebrate the benefit that diversity brings to organisations, and to our community.

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