Digital Marketing Specialist

6 days ago

Perth, Western Australia beBeeMarketing Full time $60,616 - $74,852
Marketing Position Overview
This role is perfect for a marketing professional with a flair for digital strategy and content creation. We are seeking an energetic Marketing Coordinator to drive visibility, growth, and engagement for our hotel and its key outlets. Reporting directly to the Director of Sales & Marketing, you will lead integrated marketing efforts across digital and traditional channels to elevate our brand presence and deliver measurable growth.

Responsibilities include managing social media, digital distribution, CRM, and promotional campaigns while supporting strategic initiatives and events that showcase our hotel and outlets. Key responsibilities include:

• Social Media & Content: Develop engaging posts, manage influencer activity and analyse results.
• Web & Digital Distribution: Maintain and optimise hotel microsites, OTAs and Google Business listings.
• CRM & EDMs: Craft and deploy campaigns to promote rooms, events and F&B offerings.
• Design & Collateral: Create digital and print assets aligned with hotel and brand guidelines.
• Campaign Planning: Collaborate on annual promotional calendars and manage campaign rollouts including photoshoots.
• Partnerships & Collaboration: Work with internal teams and external partners to maximise visibility and engagement.
• Ad Hoc Projects: Support loyalty campaigns, new platform rollouts and seasonal promotions.

To succeed in this role, you will need tertiary qualifications in Marketing or related field, experience in digital marketing, social media management and campaign delivery. You will also require strong understanding of SEO, SEM, paid media and CRM platforms, as well as creative eye for design and brand storytelling.

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