Content Marketing Implementer

2 days ago

Sydney, New South Wales, Australia beBeeContentSpecialist Full time $50,000 - $80,000
Job Role: Content Implementation Specialist

The role of a Content Implementation Specialist plays a pivotal part in ensuring the seamless distribution of content to various stakeholders, involving data analysis and recommendations.

Main Responsibilities:
  • Creation and ongoing maintenance of marketing, editorial and communications collateral to support business objectives.
  • Daily loading of articles to company website, portals, social media pages and database newsletters.
  • Collaboration with Commercial Directors to produce monthly reconciliation reports.
  • Monitoring content performance using analytics tools and reporting on key metrics for data-driven decision making.
  • Development and management of a company content calendar including case studies, reports, research, blogs, checklists, infographics, webinars and presentations.
  • Curation of monthly performance reports for external partners and internal stakeholders across all business units.
  • Collaboration with the broader marketing team to ensure a consistently high-profile association for the brand across various platforms.
  • Coordination of review and reporting materials for internal and external audiences.
  • Evaluation of research and customer feedback to inform effective content solutions and user journeys.
  • Adherence to style guides, checklists and resources to maintain brand tone of voice.
  • Management of stakeholder and compliance feedback while maintaining customer-friendly copy.
  • Identification of opportunities to improve user journey and reduce customer effort.
Requirements:
  • 2+ years' experience in content marketing, copywriting working cross-functionally within an organisation.
  • Proven knowledge of Google Analytics, Excel and experience with CRM tools/marketing automation platforms (Eloqua preferred), and Content Management Systems.
  • Superior interpersonal, communication, writing, proof-reading and editing skills.
  • Educated to a degree level (or equivalent) with qualifications demonstrating interest in marketing and communications.
  • A proactive and self-motivated attitude, willing to adapt to changing priorities and embrace continuous learning.

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